How to learn more about Google Ads Strategy in 30 minutes than 93% learn in 3 months
Master these 2 PPC skills = you'll understand how to strategize campaigns profitably
1. Understanding Attribution
2. How To Find Hidden Data To Make Decisions
both cause millions in unprofitable ad spend a year
(it causes people to make uneducated decisions)
let's fix that
1. Understanding Attribution
2. How To Find Hidden Data To Make Decisions
both cause millions in unprofitable ad spend a year
(it causes people to make uneducated decisions)
let's fix that
Why should you care about tracking a sales cycle?
👉 if your conversions are not on a 1:1 of click:conversion...
👉 you need to understand how someone comes in and eventually purchase your products/services
👉 over time, more clicks + impressions = longer sales cycle
👉 if your conversions are not on a 1:1 of click:conversion...
👉 you need to understand how someone comes in and eventually purchase your products/services
👉 over time, more clicks + impressions = longer sales cycle
How To Start Understanding Google Ads Attribution
➡️ Read through the Google Ads library on the different attribution models & how they work
➡️ Take it 1 step further and apply this newfound knowledge to your own campaigns/accounts
➡️ Then go to the "Attribution" section
➡️ Read through the Google Ads library on the different attribution models & how they work
➡️ Take it 1 step further and apply this newfound knowledge to your own campaigns/accounts
➡️ Then go to the "Attribution" section
How To Use Google's Attribution Tools
1️⃣ Interactions/Days to Conversion
2️⃣ Conversion Paths (overlap)
3️⃣ Device Analysis (overlap)
4️⃣ Assisted Conversions (campaign analysis)
5️⃣ Model Comparison (data changes)
Study each one, use each one weekly
1️⃣ Interactions/Days to Conversion
2️⃣ Conversion Paths (overlap)
3️⃣ Device Analysis (overlap)
4️⃣ Assisted Conversions (campaign analysis)
5️⃣ Model Comparison (data changes)
Study each one, use each one weekly
Google's Most Underrated Feature: Segmentation
there are so many tools & features inside Google Ads that most people have no idea what to use and what to forget
unfortunately 👉 most people don't use the most powerful feature
Segmenting data sets
here's how to
there are so many tools & features inside Google Ads that most people have no idea what to use and what to forget
unfortunately 👉 most people don't use the most powerful feature
Segmenting data sets
here's how to
How To Find Hidden Data Inside Google Ads
1️⃣ Any View
(Campaign/Ad Group/Keyword/Ads/etc)
2️⃣ White Middle Bar > Segment
3️⃣ Choose Your Data Layer
•Time
•Click Type
•Conversions
•Device
•Network
•Top v Other
•Ad Destination
4️⃣ Inspect "Hidden" Data
5️⃣ Get Lost
1️⃣ Any View
(Campaign/Ad Group/Keyword/Ads/etc)
2️⃣ White Middle Bar > Segment
3️⃣ Choose Your Data Layer
•Time
•Click Type
•Conversions
•Device
•Network
•Top v Other
•Ad Destination
4️⃣ Inspect "Hidden" Data
5️⃣ Get Lost
How to learn more about Google Ads Strategy in 30 minutes than 93% learn in 3 months
1. Take the time to properly understand different attribution models & how it affects your data/campaigns
2. Use segmentation to make decisions at any level inside your account
1. Take the time to properly understand different attribution models & how it affects your data/campaigns
2. Use segmentation to make decisions at any level inside your account
If you found a new way to strategize and think about Google Ads
Retweet the 1st tweet to help others learn & master Google Ads
If you want more Google Ads content, follow me
@SchmelebeckPPC
Retweet the 1st tweet to help others learn & master Google Ads
If you want more Google Ads content, follow me
@SchmelebeckPPC
Looking to learn Google Ads for your eCommerce brand or clients?
Join 500+ other marketers and head over to the best Google Ads Group online for in-depth content and playbooks
facebook.com
[img:CWk_W44bt]
Join 500+ other marketers and head over to the best Google Ads Group online for in-depth content and playbooks
facebook.com
[img:CWk_W44bt]
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