I've spent the last 10 years building a framework for high converting landing pages.
Here are the most important principles to implement on your landing pages to boost your conversion rates.
This exact page increased our clients CVR by 250% and added $63,948 in revenue.
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Here are the most important principles to implement on your landing pages to boost your conversion rates.
This exact page increased our clients CVR by 250% and added $63,948 in revenue.
๐งต
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SECTION 1: Above the fold.
This section needs to include 5 key principles:
1. Value proposition and benefits
2. Social proof including reviews, press and images
3. Trust and credibility using icons and merchant logos
4. Product imagery focusing on UGC
5. One clear call to action
This section needs to include 5 key principles:
1. Value proposition and benefits
2. Social proof including reviews, press and images
3. Trust and credibility using icons and merchant logos
4. Product imagery focusing on UGC
5. One clear call to action
SECTION 2: Transformation
In this section you need to clearly explain as if you're speaking to a 6 year old exactly how they buy the product, when it arrives and how it will benefit them.
Quite simply put, you need to annotate the transformation of purchase to benefit.
In this section you need to clearly explain as if you're speaking to a 6 year old exactly how they buy the product, when it arrives and how it will benefit them.
Quite simply put, you need to annotate the transformation of purchase to benefit.
SECTION 3: Benefits
Here is where we spark the visitors interest.
Notice how the content is short, precise and focuses ONLY on the perceived outcome and benefits.
Using persuasive copy we're able to get the user pre sold that we have the solution for their problem.
Here is where we spark the visitors interest.
Notice how the content is short, precise and focuses ONLY on the perceived outcome and benefits.
Using persuasive copy we're able to get the user pre sold that we have the solution for their problem.
SECTION 4: Features
Now that we have them interested, we can focus more on what actually goes into making our product so special.
This is where we visually showcase the product and it's features (in this case ingredients) but notice how every statement ends with the benefit.
Now that we have them interested, we can focus more on what actually goes into making our product so special.
This is where we visually showcase the product and it's features (in this case ingredients) but notice how every statement ends with the benefit.
SECTION 5: Objections
This section is here to do one thing and one thing only.
If they've scrolled this far then we know they are highly interested in the product so all we're now doing is handling any objections and building further trust.
This section is here to do one thing and one thing only.
If they've scrolled this far then we know they are highly interested in the product so all we're now doing is handling any objections and building further trust.
SECTION 6: Social Proof
This section is all about desire.
We make them desire our products by showcasing social proof in the form of reviews, before and afters, case studies and more user generated content.
The more organic the reviews and images the better they convert.
This section is all about desire.
We make them desire our products by showcasing social proof in the form of reviews, before and afters, case studies and more user generated content.
The more organic the reviews and images the better they convert.
SECTION 7: Action
To increase the customers AOV and CVR we added a bundle section compiled of 3 options.
2 merely serve as an anchor to the one on display here.
If you follow our framework and make your middle (most popular) bundle irresistible it will convert like crazy.
To increase the customers AOV and CVR we added a bundle section compiled of 3 options.
2 merely serve as an anchor to the one on display here.
If you follow our framework and make your middle (most popular) bundle irresistible it will convert like crazy.
SECTION 8: Trust
Anchoring your call to action section with trust seals and credibility will help increase your conversion rate.
Use this section to display that you're a real business who operates on best practices that your customers can benefit from.
Icons + headlines work.
Anchoring your call to action section with trust seals and credibility will help increase your conversion rate.
Use this section to display that you're a real business who operates on best practices that your customers can benefit from.
Icons + headlines work.
SECTION 9: FAQ
DO NOT give your traffic any sort of excuse to leave your page without buying.
The main objective of an FAQ section is to answer any further questions your potential customers may have before making a purchase.
Handle any objections in short, snappy answers.
DO NOT give your traffic any sort of excuse to leave your page without buying.
The main objective of an FAQ section is to answer any further questions your potential customers may have before making a purchase.
Handle any objections in short, snappy answers.
SECTION 10: Repeated Action
The biggest mistake you can make is having a page SO GOOD that someone scroll all the way to the bottom and there's nothing!.....
Add another call to action section so they can TAKE DAMN ACTION!
That's all for today. ๐
The biggest mistake you can make is having a page SO GOOD that someone scroll all the way to the bottom and there's nothing!.....
Add another call to action section so they can TAKE DAMN ACTION!
That's all for today. ๐
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