This secret copywriting technique has made businesses billions.
It's so good, the writers at Pixar use it.
Here's a simple method to learn and remember it:
It's so good, the writers at Pixar use it.
Here's a simple method to learn and remember it:
The 'slippery slope' is the most persuasive writing method in the world.
It slips and slides your readers' eyes down the page like a smiling child on a crazy carpet.
The βslip and stickβ method is the fastest way to learn it...
It slips and slides your readers' eyes down the page like a smiling child on a crazy carpet.
The βslip and stickβ method is the fastest way to learn it...
A "slip" is a persuasive first sentence that:
β’ Captures attention
β’ Opens a curiosity loop
β’ Gives your reader a dopamine hit
Basically, it's a "hook."
Here's 3 steps to writing them:
β’ Captures attention
β’ Opens a curiosity loop
β’ Gives your reader a dopamine hit
Basically, it's a "hook."
Here's 3 steps to writing them:
1) Capture attention
Your first sentence grabs attention when you add the right bait to the hook.
3 common types of bait:
β’ Bold claims
β’ Relevant topics
β’ Desired transformations
An example from Matt Barker ->
Your first sentence grabs attention when you add the right bait to the hook.
3 common types of bait:
β’ Bold claims
β’ Relevant topics
β’ Desired transformations
An example from Matt Barker ->
Relevant topic = Hook writing
Punchy claim = How to write monster hooks
Desired transformation = Grab your readers attention (today)
Punchy claim = How to write monster hooks
Desired transformation = Grab your readers attention (today)
2) Open a curiosity loop
Imagine you're eating a Reese's peanut butter cup.
BUT... To your dismay.
It has no peanut butter inside.
Stunned. You think:
Where's my peanut butter?
This is a curiosity loop.
An example from the Queen herself (@laraacostar) ->
Imagine you're eating a Reese's peanut butter cup.
BUT... To your dismay.
It has no peanut butter inside.
Stunned. You think:
Where's my peanut butter?
This is a curiosity loop.
An example from the Queen herself (@laraacostar) ->
To add curiosity to your hooks, give the 'what' and 'why', but leave out 'how'
What = 6 psychological hacks
Why = Become top 1%
Read to find out "how"
What = 6 psychological hacks
Why = Become top 1%
Read to find out "how"
3) Give your reader a hit of dopamine
A powerful feeling of excitement, hope, or fear.
To inject them into your writing, use:
β’ Novelty
β’ Transformations
β’ Confirmation bias
A powerful feeling of excitement, hope, or fear.
To inject them into your writing, use:
β’ Novelty
β’ Transformations
β’ Confirmation bias
An example from productivity Gandhi (Colby Kutgen)
Novelty = without medication
Transformations = 10x your focus
Confirmation bias happens by confirming their beliefs in the post.
Novelty = without medication
Transformations = 10x your focus
Confirmation bias happens by confirming their beliefs in the post.
This 3 piece emotional cocktail lubricates your *slippery slide*.
Now it's time to 'stick' the landing.
How to make your sentences easy to remember:
Now it's time to 'stick' the landing.
How to make your sentences easy to remember:
End your writing with a 'sticky' sentence.
You ever see the 1st Harry Potter movie?
If so, you've had this catchy saying in your head for years:
β³ Swish and flick.
Now imagine 'slip and stick' with the same voice.
It's now 'sticky' (easy to remember).
You ever see the 1st Harry Potter movie?
If so, you've had this catchy saying in your head for years:
β³ Swish and flick.
Now imagine 'slip and stick' with the same voice.
It's now 'sticky' (easy to remember).
How to create 'sticky' sentences your readers can't forget:
- Alliteration
- Symmetry
- Contrast
- Rhymes
Shamelessly, I stole this list from the godfather of 'stickiness'
[@ItsKieranDrew]
- Alliteration
- Symmetry
- Contrast
- Rhymes
Shamelessly, I stole this list from the godfather of 'stickiness'
[@ItsKieranDrew]
How to write sticky sentences:
Alliteration =
Slip and Stick.
Symmetry =
Read until you're curious; Write until you understand.
Contrast =
A simple guide to massive money
Rhyme =
Share a story or lose your glory.
Alliteration =
Slip and Stick.
Symmetry =
Read until you're curious; Write until you understand.
Contrast =
A simple guide to massive money
Rhyme =
Share a story or lose your glory.
PS. Originally, I called this method
'slip, slide, stick.'
Slip - with your 1st sentence
Slide - your reader down the page
Stick - the landing so they remember
But then I heard 'slip and stick' in the Harry Potter voice and thought it was stickier.
Do you agree?
'slip, slide, stick.'
Slip - with your 1st sentence
Slide - your reader down the page
Stick - the landing so they remember
But then I heard 'slip and stick' in the Harry Potter voice and thought it was stickier.
Do you agree?
If you've read to the end, I love you.
I'd slather you with peanut butter, but it's missing from my Reese cup.
So instead, I'll kindly ask you to follow me for more.
Until next time,
TS
I'd slather you with peanut butter, but it's missing from my Reese cup.
So instead, I'll kindly ask you to follow me for more.
Until next time,
TS
PS. On September 29th, I'll be launching a cohort to help writers build personal brands with 6 figure earning potential.
If you'd like to join the waitlist, smash the subscribe button on my video newsletter:
thedigitaldrip.io
If you'd like to join the waitlist, smash the subscribe button on my video newsletter:
thedigitaldrip.io
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