Plenty of guys have built ecom stores to $100k/m on here
But not many are able to scale it to $1-10M per month
Here are the 10 things you NEED to be able to scale your brand to new levels
>>> IMPORTANT THREAD 𧡠<<<
But not many are able to scale it to $1-10M per month
Here are the 10 things you NEED to be able to scale your brand to new levels
>>> IMPORTANT THREAD 𧡠<<<
1. Omnichannel marketing
If you rely on just 1 ad platform and your ad account gets banned, you'll miss out on a lot of revenue
We use FB, Snap, Google, TikTok and Pinterest ads
This means we can scale easier and faster
If you rely on just 1 ad platform and your ad account gets banned, you'll miss out on a lot of revenue
We use FB, Snap, Google, TikTok and Pinterest ads
This means we can scale easier and faster
1A) FaceBook ads
No matter what anyone says, it's still the most consistent ad platform
Try a $300 CBO bid cap
Your bid cap will be 2x of your target CPA. Let it run for 3 days and see if it holds a ROAS
This is coming from someone who's spent $200M on FB ads. Trust me
No matter what anyone says, it's still the most consistent ad platform
Try a $300 CBO bid cap
Your bid cap will be 2x of your target CPA. Let it run for 3 days and see if it holds a ROAS
This is coming from someone who's spent $200M on FB ads. Trust me
1B) Google Ads
Here's what you can implement to get good results:
- Start Brand Search campaign immediately
- Make a list of competitors + add them to negative keywords
- Launch shopping campaigns for 1-3 best sellers
- Bid higher on profitable campaigns / keywords
Here's what you can implement to get good results:
- Start Brand Search campaign immediately
- Make a list of competitors + add them to negative keywords
- Launch shopping campaigns for 1-3 best sellers
- Bid higher on profitable campaigns / keywords
1C) TikTok
We scale with ACO, CBO and cost caps on TT
We use our surf scale method (vertical scaling) which is increasing budgets by 50% every hour on adsets performing well
To scale to $3-10k spend days you need to be testing 10-20 new creatives weekly
We scale with ACO, CBO and cost caps on TT
We use our surf scale method (vertical scaling) which is increasing budgets by 50% every hour on adsets performing well
To scale to $3-10k spend days you need to be testing 10-20 new creatives weekly
1D) Snapchat
Everyone overcomplicates this platform
Use your creatives from TikTok and run ABOS
Double your budgets every 30 mins - 1 hour as long as the adsets are within your KPIs (ROAS + Net profit % for us)
We've hit $18k profitable spend days doing this
Everyone overcomplicates this platform
Use your creatives from TikTok and run ABOS
Double your budgets every 30 mins - 1 hour as long as the adsets are within your KPIs (ROAS + Net profit % for us)
We've hit $18k profitable spend days doing this
2. Email Marketing
Set up 10+ flows and segment your list properly (buyers, non buyers, engaged, disengaged)
Send a decent amount of campaigns. Ideally 8-12 monthly - most brands aren't sending enough campaigns from what I've seen
Set up 10+ flows and segment your list properly (buyers, non buyers, engaged, disengaged)
Send a decent amount of campaigns. Ideally 8-12 monthly - most brands aren't sending enough campaigns from what I've seen
3. SMS Marketing
We have 3 flows for SMS - Abandoned Cart, customer winback, welcome flow
We send 2 campaigns per week, either at 8-9am or 4-5pm EST
SMS is simple. You can't write much copy so your OFFER really take center stage here
Good offers will print on SMS
We have 3 flows for SMS - Abandoned Cart, customer winback, welcome flow
We send 2 campaigns per week, either at 8-9am or 4-5pm EST
SMS is simple. You can't write much copy so your OFFER really take center stage here
Good offers will print on SMS
4. CRO
This is something you'll never stop testing
Focus on:
- Copywriting that sells
- Improved user experience
- Improved checkout page
Figure out what KPIs are lacking on your site (e.g. high add-to-carts, low checkouts) and improve that
This is something you'll never stop testing
Focus on:
- Copywriting that sells
- Improved user experience
- Improved checkout page
Figure out what KPIs are lacking on your site (e.g. high add-to-carts, low checkouts) and improve that
5. WebPage optimizer
We have a web developer / coder on staff who ensures our sites are always at 90%+ page speed or faster
You can hire a webpage optimzer on Upwork, Fiverr, or Facebook ecom communities
We have a web developer / coder on staff who ensures our sites are always at 90%+ page speed or faster
You can hire a webpage optimzer on Upwork, Fiverr, or Facebook ecom communities
6. Offers
Adding upsells and down-sell are a huge factor in why weβre able to scale
If we have a higher margin than our competitors (because of upsells, etc) we can afford a higher CPA and can outbid our competition
We're always working on new offers to improve our AOV
Adding upsells and down-sell are a huge factor in why weβre able to scale
If we have a higher margin than our competitors (because of upsells, etc) we can afford a higher CPA and can outbid our competition
We're always working on new offers to improve our AOV
Most of the stuff in this thread was way too hard to fit into 280 characters
Might have to make a full guide on it next week to share the secrets properly
Might have to make a full guide on it next week to share the secrets properly
If you're an ecom brand owner doing $50k/m+ and want to scale to $1M months
Get my free scaling strategy here:
revexpressagency.com
Get my free scaling strategy here:
revexpressagency.com
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