5 weird little tricks to make people buy more
you wish you’d known earlier:
you wish you’d known earlier:
1. Paradox of choice
Less options = more sales
It’s weird, but it prevents analysis paralysis.
Action plan:
- boil it down to 3 options max
- highlight the one you want them to buy
- make the preferred deal ridiculously attractive
Less options = more sales
It’s weird, but it prevents analysis paralysis.
Action plan:
- boil it down to 3 options max
- highlight the one you want them to buy
- make the preferred deal ridiculously attractive
2. Focusing on motivation and neglecting barriers
The less friction, the more people are inclined to buy.
Why?
Because it’s easy.
Ask yourself:
what’s preventing people to buy?
Too many clicks? Confused offer?
The less friction, the more people are inclined to buy.
Why?
Because it’s easy.
Ask yourself:
what’s preventing people to buy?
Too many clicks? Confused offer?
3. A/B testing
A successful marketing campaign relies on fine tuning the nuances.
Exchange words in headlines.
Switch images.
Watch your sales multiply.
Check out this free monday space to organize your A/B tests:
mondayspaces.com
A successful marketing campaign relies on fine tuning the nuances.
Exchange words in headlines.
Switch images.
Watch your sales multiply.
Check out this free monday space to organize your A/B tests:
mondayspaces.com
4. Ikea-effect
Customers value a product more, if they have to put in time and effort.
It’s a nuanced balance though.
Too much time and effort = too much friction
Zero time and effort = not much valued
Customers value a product more, if they have to put in time and effort.
It’s a nuanced balance though.
Too much time and effort = too much friction
Zero time and effort = not much valued
5. Small daily equivalence
Selling a monthly service?
Tell people how little it costs per day.
Or compare it to a cup of coffee.
The price suddenly appears more affordable.
Selling a monthly service?
Tell people how little it costs per day.
Or compare it to a cup of coffee.
The price suddenly appears more affordable.
thanks ferraroroberto on insta for this insightful visual.
Thanks for reading.
Follow @prodHackers for more little-known market insights like this.
RT and comment if you found the thread valuable.
And check out monday’s space to finally get organized with ease:
mondayspaces.com
Follow @prodHackers for more little-known market insights like this.
RT and comment if you found the thread valuable.
And check out monday’s space to finally get organized with ease:
mondayspaces.com
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