Facebook Ads just sells the click.
Your landing page actually sells the product.
Use these 8 tips to create a high-converting landing page:
1/ A clear & intriguing Hero section.
Put your most powerful persuaders in this area.
Most people don’t scroll down on product pages.
Visitors should be able to understand exactly what outcome to expect from using your product & what problem it solves.
2/Attention-grabbing headline that communicates core benefit
Some templates for headline:
- Tired of [Annoying Problem X]? We Can Help
- Say Hello to [X + Y Benefit]
- Get rid of XYZ with this ABC
- How to [Achieve X Goal]
- Question [ Main Headline}+ Answer in subheading]
3/ Give them a reason to become part of your brand.
Clearly describe what results they can expect from the products.
It’s just not enough to tell, you must show what you deliver & how your product will add value to your customers.
4/ Context is the backbone of your landing page.
If you’ve made a bold claim in the header then explain how it works & actually helps people.
Make consumers confident in their decision to trust you.
5/ What’s your differentiator?
There are 100 different products solving the same problem, But give consumers a reason to buy from you, not others.
Include “Us vs them section” Comparing your products with general products & any specific competitors.
6/ Spice up your landing page with some Trust makers
Built trust with your consumers with little badges at a different places, Use them whenever possible, for e.g
- Recognized by
- Return/Refund Guarantees
-Safe Checkout
- Verified Google Reviews
7/ Inject Humanized Social Proof
People Trust, Resonate & buy from Real people
Include images & reviews that look authentic, & not stock photos or Influencer images.
8/ Confused people will never buy.
Collect the frequently asked questions from your Ad-comments, support e-mails & other places possible.
Create a FAQ section, where you clear all of their doubts.
Also, make sure to include shipping & refund policies in the FAQ section.
9/ Great DTC brands are built with a purpose.
What @obviceo & Team @my_obvi have built is just amazing to see.
It shows that if you’ve a great product, Offer and landing page, then you’ll be successful across any organic or paid channel.

In 2023, I spent over $5M+ on Facebook Ads.
Get the exact Strategy & Ad-Account structure I used to spend 5M+ on Facebook ads in 2023.
So you can straight-up copy, model & deploy in your Ad account and Make Money Now!
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