9 Tweets 9 reads Oct 18, 2023
Landing Page Redesign ๐Ÿ“ง
Outreach Insider does performance based lead generation for B2B businesses.
Their landing page is already solid...
But here's how @caidenglasier can optimize his page even more for more conversions:
THREAD ๐Ÿงต
@caidenglasier 1. Add Notice Bar ๐Ÿšจ
The main offer on display here is focused around the pay-per-show agreement.
I emphasized this immediately with a notice bar on top of the page.
@caidenglasier 2. Improve Headline Section ๐Ÿ’ฌ
The current headline section was already solid. Here are the tweaks I made to improve it:
- Target client profile
- Punchier, more action-oriented headline
- Subheading that emphasizes benefits.
@caidenglasier 3. Put Focus On Primary CTA ๐Ÿ’ฅ
Currently, the page has 2 CTAs vying for attention.
It's important to focus on 1 primary CTA, so I got rid of the 'view case studies' CTA as it wasn't the primary desired action.
@caidenglasier 4. Add Testimonial ๐Ÿ‘ฅ
The current page is quite lacking in social proof above the fold.
I remedied this by adding an excerpt of a testimonial that shows the value of the offer.
@caidenglasier 5. Add Social Proof โญ๏ธ
I added even more social proof by adding past client logos. This combined with the testimonial builds trust & credibility immediately.
@caidenglasier If you found this redesign helpful, give it a like and follow me @helloitsdrew_ for more!
@caidenglasier If you need your landing page revamped for higher conversions, you can book a call with me below:
cal.com

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