Yasmine Khosrowshahi
Yasmine Khosrowshahi

@yasminekho

12 Tweets 2 reads Oct 20, 2023
I make $2 million from 30 sec reels every year for my client.
Now there are many brands that create reels and
- Go viral
- Get tons of followers
- Do viral influencer campaigns
But they still fail to generate $$$ from their content.
Because they miss these 3 major factors:
Before starting with the 3 major factors. Let me tell you something about my client.
This client of mine is in the food & beverages industry.
So we were growing their Instagram account & driving traffic to their bakery.
Our marketing was so good that the demand surpassed the supply.
And my client had to open one more shop at another location.
So let's start.
1. How do they feel?
Why does one create reels on IG?
To get maximum reach, go viral & get followers right?
As I told you this client is in the F&B niche.
I can create lots of different content to attract an audience to their profile.
Consider I did some comedy content being in the food niche.
But now the audience will come for comedy & not food.
Your content is making them laugh but not hungry.
You're selling food. Not a comedy show.
Your content should generate the right feeling according to your brand.
2. First look
After seeing your reel they will come to your profile to know more about you.
And if you're feed doesn't sell what you wanna sell then again you failed to retain & gain attention.
Your feed should not be filled with the faces of people.
If my page is about food then it will contain food all over the place.
Not a guy holding food.
You can do that but the majority of the attention should be grabbed by your product & not your surroundings.
3. Growing followers
Once you figure out how to grab attention through reels & keep it through your profile you just have to repeat the same thing that’s working already.
But again ... You should not spend more time getting new followers for the sake of increasing followers.
It's time to build a community.
Now let customers do the other part of the work.
Create such good content that it appeals to your existing followers & they will further promote it to their friends & family.
If you take care of these 3 basic things while growing on social media, then growing becomes play.
You see how I didn't talk about the algorithm.
I talked about how humans will react to your audience.
Understanding human psychology is the ultimate growth hack.
That's it!
Thank you so much for reading.
If you enjoyed this thread:
1. Follow me @yasminekho for more content on Instagram growth
2. RT the tweet below to share this thread with your audience
If you want to grow your brand & dominate on Instagram & TikTok then book a call with me.
Let's see if we're a perfect fit.
calendly.com

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