This guy is pulling in $2.1M MONTHLY with Tiktok
Let’s steal this strategy together
Thread 🧵
Let’s steal this strategy together
Thread 🧵
George and Michael Heaton started Represent as a pet project
And it didn’t always seem like it would be successful
The brand had no success until it blew up on social media.. and last year they reached £50M annually
(Part 2 is the craziest)
And it didn’t always seem like it would be successful
The brand had no success until it blew up on social media.. and last year they reached £50M annually
(Part 2 is the craziest)
Hero Method
Rep doesn’t take the traditional route of hiring creators to grow accounts or do UGC..
Rather Represent gets creators to make content every time they do a drop
This scales their sales without the time and hassle of new creators (1.3M👇)
Rep doesn’t take the traditional route of hiring creators to grow accounts or do UGC..
Rather Represent gets creators to make content every time they do a drop
This scales their sales without the time and hassle of new creators (1.3M👇)
Reject UGC
Rep doesn’t spam their main account with unboxings like lululemon and other big clothing brands..
Instead they keep it high quality with product photography
With this method, they build up hype for drops and keep their audience loyal (110k 👇)
Rep doesn’t spam their main account with unboxings like lululemon and other big clothing brands..
Instead they keep it high quality with product photography
With this method, they build up hype for drops and keep their audience loyal (110k 👇)
So if you’re trying to steal this strategy..
- keep your brand reputation on point with high quality content
- use influencer partnerships to build the hype
From there, the sales will come.
- keep your brand reputation on point with high quality content
- use influencer partnerships to build the hype
From there, the sales will come.
And that’s it!
Follow the 🐐 @geoheaton to watch the journey
And if you run a DTC e-commerce or SAAS brand…
running paid ads but looking to scale with Tiktok
get my FREE guide to take your brand viral:
noahfrydberg.gumroad.com
Follow the 🐐 @geoheaton to watch the journey
And if you run a DTC e-commerce or SAAS brand…
running paid ads but looking to scale with Tiktok
get my FREE guide to take your brand viral:
noahfrydberg.gumroad.com
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