Jackson Blackledge
Jackson Blackledge

@blvckledge

12 Tweets 1 reads Oct 24, 2023
10 Google Ads tips that are going to 3x your ROAS in Q4.
Testing is the foundation of profiting with ads.
Make sure your tracking is set up correctly.
Follow Google's recommendations for conversion tracking.
Use remarketing to get conversions from people who have already visited your site but didn't buy.
For the best ROAS, only remarket to those who made a serious action like adding to cart.
Optimise your landing pages and ads for mobile.
You'd be surprised at how many people don't do this.
The majority of people who use the internet, use their phones.
It's better to create hooks that are interest-appealing over just direct hooks.
Most ad copy is boring.
Look at direct response and test your ads with unique copy.
Your landing page should be filled with social proof.
Testimonials, reviews, case studies etc etc.
Social proof persuades better than anything.
Make sure your quality score is high by making your ads extremely relevant to your target audience.
Specific audiences with specific copy for them.
Only the top 3-5% of your ads will generate 90% of your profit.
Don't stack small wins.
Stack winners and turn them into massive wins.
Skip your display network ads.
Target your audiences by location and time.
If you wanna save money, look at when and where people aren't responding to your ads and cut it off.
Watch your keyword's performance after you start targeting them.
Keep them for long enough so you can get some data but if some consistently suck, cut them off.
That's a wrap!
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