Here's a secret:
Most brands are overpaying for their Facebook ads.
We've been using Facebook ads for 16 years.
Here are 5 tactics to help you cut costs without sacrificing results:
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Most brands are overpaying for their Facebook ads.
We've been using Facebook ads for 16 years.
Here are 5 tactics to help you cut costs without sacrificing results:
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1. Diversify Creatives:
First, realize some placements are cheaper than others.
- Use both images and videos.
- Create short, 60-second videos.
- Adapt content for all formats.
You can take full advantage of Facebook's ad placements by varying your formats.
First, realize some placements are cheaper than others.
- Use both images and videos.
- Create short, 60-second videos.
- Adapt content for all formats.
You can take full advantage of Facebook's ad placements by varying your formats.
By diversifying your creative types, you increase the chances of your ads being eligible for multiple placements.
This gives Facebook more opportunities to find the right audience for your ad.
Facebook can then optimize for lower-cost placements.
This gives Facebook more opportunities to find the right audience for your ad.
Facebook can then optimize for lower-cost placements.
2. Broaden Audience:
Second, target larger audiences, especially for cold audiences.
Aim for audience sizes of several million.
- Aim for millions in cold audiences.
- Avoid small, high-demand segments.
Second, target larger audiences, especially for cold audiences.
Aim for audience sizes of several million.
- Aim for millions in cold audiences.
- Avoid small, high-demand segments.
In highly competitive segments, CPMs tend to rise.
When you target larger audiences, you provide Facebook with a broader pool of potential viewers.
This reduces competition for ad placements.
When you target larger audiences, you provide Facebook with a broader pool of potential viewers.
This reduces competition for ad placements.
3. Enhance Ad Quality:
Facebook evaluates ad quality based on user engagement and feedback.
Ads with higher engagement and fewer negative actions get better quality scores.
Ads with higher quality scores tend to have lower CPMs.
Facebook evaluates ad quality based on user engagement and feedback.
Ads with higher engagement and fewer negative actions get better quality scores.
Ads with higher quality scores tend to have lower CPMs.
4. Optimize Ad Placements:
Instead of manually selecting placements, use automatic placements.
Let Facebook choose where to display your ads.
Some placements are less competitive and cheaper.
This increases the likelihood of getting your ads placed in less saturated markets.
Instead of manually selecting placements, use automatic placements.
Let Facebook choose where to display your ads.
Some placements are less competitive and cheaper.
This increases the likelihood of getting your ads placed in less saturated markets.
5. Strategize Ad Timing:
Ad timing can significantly alter costs.
Consider the timing of your ad campaigns.
Be aware of:
- Weekends
- Public holidays
- Major shopping events (Black Friday / Cyber Monday)
Ad timing can significantly alter costs.
Consider the timing of your ad campaigns.
Be aware of:
- Weekends
- Public holidays
- Major shopping events (Black Friday / Cyber Monday)
Plan your ad campaigns to avoid peak demand periods when CPMs are higher, and consider running ads during less competitive times.
That's a wrap!
That's a wrap!
Attention Ecom Brand Owners,
If you're struggling with rising ad costs and poor ROAS...
Read on:
We've handled over โฌ30M in Ad Spend.
Generated โฌ100M+ Revenue
An average client ROAS of 3.14+
If you want a reliable Facebook ads partner, let's talk:
ScaleFB.io
If you're struggling with rising ad costs and poor ROAS...
Read on:
We've handled over โฌ30M in Ad Spend.
Generated โฌ100M+ Revenue
An average client ROAS of 3.14+
If you want a reliable Facebook ads partner, let's talk:
ScaleFB.io
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