If you want significant returns from your Facebook Ads, you need to analyze them the right way.
Here's how we do it to skyrocket our clients' profits:
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Here's how we do it to skyrocket our clients' profits:
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1. Amount Spent & Purchases
Firstly, your ad's ROI matters most.
- Track total spend.
- Monitor purchase numbers.
- Calculate cost per purchase.
Monitor and compare these metrics over time to see trends.
Firstly, your ad's ROI matters most.
- Track total spend.
- Monitor purchase numbers.
- Calculate cost per purchase.
Monitor and compare these metrics over time to see trends.
These metrics give an immediate snapshot of an ad's ROI.
By understanding how much you've spent and how many conversions you've gt, you can determine if your ad investment is translating into tangible results.
By understanding how much you've spent and how many conversions you've gt, you can determine if your ad investment is translating into tangible results.
2. Storytelling KPIs
Next, you want to dive deep into your ad assets.
- Observe user engagement.
- Check video watch time.
- Analyze ad journey metrics.
Understanding these metrics unveils the 'why' behind an ad's success or failure.
Next, you want to dive deep into your ad assets.
- Observe user engagement.
- Check video watch time.
- Analyze ad journey metrics.
Understanding these metrics unveils the 'why' behind an ad's success or failure.
For instance, if an ad with a high number of purchases...
Also has an impressive video watch time - this indicates engaging ad content.
Double down on it.
Model more ads after it to further push your Facebook ad performance.
Also has an impressive video watch time - this indicates engaging ad content.
Double down on it.
Model more ads after it to further push your Facebook ad performance.
3. Ad Comments
Third, listen to direct feedback.
- Regularly read comments.
- Identify common praises.
- Spot recurring issues.
User comments are unfiltered, direct feedback.
They can offer insights you might not get from numbers alone.
Third, listen to direct feedback.
- Regularly read comments.
- Identify common praises.
- Spot recurring issues.
User comments are unfiltered, direct feedback.
They can offer insights you might not get from numbers alone.
Got a string of positive comments but low purchases?
This could indicate potential trust issues.
Fix this by optimizing your ad elements to include more social proof.
This could indicate potential trust issues.
Fix this by optimizing your ad elements to include more social proof.
4. Thinking Beyond CPMs, CPCs, and CTRs
These metrics provide parts of the puzzle but not the entire picture.
While it's essential to monitor these metrics regularly, they shouldn't be your only benchmarks.
Instead, they should form a part of your broader analytical approach.
These metrics provide parts of the puzzle but not the entire picture.
While it's essential to monitor these metrics regularly, they shouldn't be your only benchmarks.
Instead, they should form a part of your broader analytical approach.
Here's a secret:
The key to more money isn't just about increasing revenue.
It's about boosting your ROAS.
And to do that you need to have a bulletproof process for auditing your Facebook ads data.
The key to more money isn't just about increasing revenue.
It's about boosting your ROAS.
And to do that you need to have a bulletproof process for auditing your Facebook ads data.
With 16+ years in the game and an average client RoAS of 3.14+, we know how to maximize every euro spent on Facebook ads.
If you're looking to scale your brand with Facebook, let's talk:
scalefb.io
If you're looking to scale your brand with Facebook, let's talk:
scalefb.io
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2. Consider retweeting the post below with your audience.
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