Badal Pandey
Badal Pandey

@Badalpandey_

2 Tweets 2 reads Nov 02, 2023
Facebook Ads just sells the click.
Your landing page actually sells the product.
Use these 8 tips to create a high-converting landing page:
1/ Stop selling to everyone, Instead, tell them:
- What is your product
- How it can help(Pregnancy, Acne, Hairloss)
- How it will solve their problem
- How itโ€™s different than competitors
- How much it cost
When you try to sell to everyone, You sell to no one
2/ Have a clear & intriguing Hero section.
Put your most powerful persuaders in this area.
Most people donโ€™t scroll down on product pages.
Visitors should understand exactly what outcome to expect from your product & what problem it solves.
3/ Replace text on your landing page with graphics.
- Replace the percentage with a pie chart
- Replace comparison with a table
- Replace text-based review with image-based
People tend to forget what they read, But always remember what they see.
4/ Have an attention-grabbing headline
Some templates you can use:
โ€ข Tired of [Annoying Problem X]? We Can Help
โ€ข Say Hello to [X + Y Benefit]
โ€ข Get rid of XYZ with this ABC
โ€ข How to [Achieve X Goal]
โ€ข Question [Main Headline+ Answer in subheading]
5/ Make your CTAโ€™s specific to your ideal customer
Buy now โ†’ Yes! I wanna become healthy
Sign up โ†’ Yes! Give me the free course
Join today โ†’ Yes! I wanna Join 1000+ other entrepreneurs
The more they are able to resonate, The more will be your conversion rate
6/ Confused people will never buy.
Collect the frequently asked questions from your Ad-comments, support e-mails & other places possible.
Create a FAQ section, where you clear all of their doubts including shipping & refund policies.
7/ Use โ€œfrictionlessโ€ words on your landing page.
For example:
- Free shipping
- Easy returns
- Simple process
- Step-by-step guide
Less the friction more the sales.
8/ Highlight your differentiator
There are 100 products solving same problem, But give consumers a reason to buy from you, not others
Imagine selling a skincare product, Majority audience has probably used a similar before
Show how your product is different
In 2023, I spent over $5M+ on Facebook Ads.
Get the exact Strategy & Ad-Account structure I used to spend 5M+ on Facebook ads in 2023.
So you can straight-up copy, model & deploy in your Ad account and Make Money Now!
xlr-media.com

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