If you can write good copy, you can sell anything.
Here's how to write Facebook ad copy that converts:
(Even if you're not a copywriter)
π§΅
Here's how to write Facebook ad copy that converts:
(Even if you're not a copywriter)
π§΅
1. Discover the True Opportunity
First, you need to dig deeper than your surface-level features.
Instead of just pitching a product, find a more significant opportunity for your consumer.
First, you need to dig deeper than your surface-level features.
Instead of just pitching a product, find a more significant opportunity for your consumer.
e.g., donβt just sell shoes.
Sell comfort, style, or a new journey.
Itβs the larger dream or solution that grabs attention, not just the features.
Sell comfort, style, or a new journey.
Itβs the larger dream or solution that grabs attention, not just the features.
2. Understand Audience's Pain Points
Next, every product addresses a set of challenges the consumer has.
- Listen to feedback
- Analyze reviews
- Understand complaints
Next, every product addresses a set of challenges the consumer has.
- Listen to feedback
- Analyze reviews
- Understand complaints
Identify the challenges they currently face without your product.
Address these pain points in your ad assets to establish relevance and empathy.
Address these pain points in your ad assets to establish relevance and empathy.
3. Position Your Product
After identifying the problem, present your product as the solution.
It gives the customer a tangible reason to invest in your product.
They donβt just want shoes; they want comfort after a long day.
After identifying the problem, present your product as the solution.
It gives the customer a tangible reason to invest in your product.
They donβt just want shoes; they want comfort after a long day.
Think of your product as more than just an item.
It's the bridge from the problem to the solution.
When customers see this bridge, theyβre more likely to cross it.
It's the bridge from the problem to the solution.
When customers see this bridge, theyβre more likely to cross it.
4. Highlight the Problem
Now, go beyond common problems.
Detail the specific issues your potential customers face.
Pinpointing the unique problem makes the customer feel understood.
And makes your solution more compelling.
Now, go beyond common problems.
Detail the specific issues your potential customers face.
Pinpointing the unique problem makes the customer feel understood.
And makes your solution more compelling.
5. Unique Mechanism
Once the problem is laid out, describe how your product uniquely solves it.
This differentiates you from competitors.
It's not just about having a solution; it's about having the best solution.
This builds trust and positions your brand as the leader.
Once the problem is laid out, describe how your product uniquely solves it.
This differentiates you from competitors.
It's not just about having a solution; it's about having the best solution.
This builds trust and positions your brand as the leader.
6. Dive into the Details
Shorter isn't always better.
You want to prioritize clarity and specificity.
- Avoid generic terms
- Use vivid descriptors
- Craft relatable content
When customers visualize, they're more likely to connect and act.
Shorter isn't always better.
You want to prioritize clarity and specificity.
- Avoid generic terms
- Use vivid descriptors
- Craft relatable content
When customers visualize, they're more likely to connect and act.
7. Prioritize Message Over Finesse
Finally, substance trumps style.
- Focus on core message
- Use impactful language
- Avoid unnecessary fluff
A straightforward yet impactful message resonates more than flowery language that misses the mark.
Finally, substance trumps style.
- Focus on core message
- Use impactful language
- Avoid unnecessary fluff
A straightforward yet impactful message resonates more than flowery language that misses the mark.
With 16+ years in the game and an average client RoAS of 3.14+, we know how to maximize every euro spent on Facebook ads.
If you're looking to scale your brand with Facebook, let's talk:
scalefb.io
If you're looking to scale your brand with Facebook, let's talk:
scalefb.io
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1. Follow me @lukebielb
2. Consider retweeting the post below with your audience.
Want to maximize your dropshipping profits with Facebook ads?
Our expertise in managing over β¬30M in ad spend has led to a 3.14+ ROAS and over β¬100M in revenue.
Take your business to new heights, schedule a call today: scalefb.io
Our expertise in managing over β¬30M in ad spend has led to a 3.14+ ROAS and over β¬100M in revenue.
Take your business to new heights, schedule a call today: scalefb.io
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