"Facebook ads don't work."
That's because you're not optimizing them correctly.
Let me show you how:
🧵
That's because you're not optimizing them correctly.
Let me show you how:
🧵
As an eCom brand, maximizing your Facebook ad performance is crucial for successful marketing.
Poor campaigns can be a result of various factors.
Let's dive into some of the top factors that could be affecting your Facebook ads and how to address them.
Let's dive in.
Poor campaigns can be a result of various factors.
Let's dive into some of the top factors that could be affecting your Facebook ads and how to address them.
Let's dive in.
1. Facebook Pixel Issues
If it's not set up correctly, you're missing out on valuable data and customers.
Make sure that your Pixel is properly installed and linked to your website to track all necessary actions.
Otherwise, Facebook won't optimize properly.
If it's not set up correctly, you're missing out on valuable data and customers.
Make sure that your Pixel is properly installed and linked to your website to track all necessary actions.
Otherwise, Facebook won't optimize properly.
2. Generalizing Your Funnel
Every customer goes through different stages before making a purchase.
Recognize these stages.
Create ads for each.
A potential customer in the awareness stage won't respond to a direct sales ad like someone in the decision stage would.
Every customer goes through different stages before making a purchase.
Recognize these stages.
Create ads for each.
A potential customer in the awareness stage won't respond to a direct sales ad like someone in the decision stage would.
3. Prioritizing Hacks Over Data
Instead of relying on hacks like cost caps and Advantage Plus.
Focus on understanding your Facebook data.
You'll get:
- Better targeting
- And send the right message
The more data you can analyze, the better your decisions will be.
Instead of relying on hacks like cost caps and Advantage Plus.
Focus on understanding your Facebook data.
You'll get:
- Better targeting
- And send the right message
The more data you can analyze, the better your decisions will be.
4. Not Letting AI Do It's Work
Allow Facebook’s algorithm to guide your ad optimization rather than manually tweaking.
- Give it an appropriate budget to work with
- Give it time to optimize
Facebook’s machine learning gets smarter as it learns.
Allow Facebook’s algorithm to guide your ad optimization rather than manually tweaking.
- Give it an appropriate budget to work with
- Give it time to optimize
Facebook’s machine learning gets smarter as it learns.
5. Ignoring Negative Data
Every interaction with your ad, positive or negative, is a learning opportunity.
Collect both good and bad data points to give context to your ad performance.
Understand what's working and what's not.
Every interaction with your ad, positive or negative, is a learning opportunity.
Collect both good and bad data points to give context to your ad performance.
Understand what's working and what's not.
6. Too Few Creatives
Increase the variety of creatives you're testing, like images or videos.
Many brands focus on just a few creatives.
And this limits your potential engagement.
Different creatives appeal to different audiences.
Increase the variety of creatives you're testing, like images or videos.
Many brands focus on just a few creatives.
And this limits your potential engagement.
Different creatives appeal to different audiences.
7. Test Everything Simultaneously
Prioritize your tests, starting with creatives, then landing pages, audiences, and placements.
Testing too many variables at once can lead to confusion about what's working and what isn't.
Prioritize your tests, starting with creatives, then landing pages, audiences, and placements.
Testing too many variables at once can lead to confusion about what's working and what isn't.
8. Not Pacing Your Budget
Avoid spending your entire testing budget on the first day.
Distribute your ad spending over 2-3 days.
Spread out your budget for more accurate data collection.
And this helps you avoid costly knee-jerk reactions.
Avoid spending your entire testing budget on the first day.
Distribute your ad spending over 2-3 days.
Spread out your budget for more accurate data collection.
And this helps you avoid costly knee-jerk reactions.
With 16+ years in the game and an average client RoAS of 3.14+...
We've helped multiple clients navigate these scaling backstops.
If you're looking to scale your brand with Facebook, let's talk:
scalefb.io
We've helped multiple clients navigate these scaling backstops.
If you're looking to scale your brand with Facebook, let's talk:
scalefb.io
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1. Follow me @lukebielb
2. Consider retweeting the post below with your audience.
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