Most people think copywriting is about persuasion.
It's not.
Copywriting is about two things that very few talk about...
>>> A "Gold-Digger" Thread ๐งต <<<
It's not.
Copywriting is about two things that very few talk about...
>>> A "Gold-Digger" Thread ๐งต <<<
1. Understand people's CURRENT beliefs
This is your point of contact.
This is where you'll connect with your audience.
And where you'll show them you understand them.
Next...
This is your point of contact.
This is where you'll connect with your audience.
And where you'll show them you understand them.
Next...
2. STRETCH people's beliefs
Once you have that connection and people feel understood...
You tell them a story that stretches their own beliefs.
And that's when they feel hope about themselves and their future.
Once you have that connection and people feel understood...
You tell them a story that stretches their own beliefs.
And that's when they feel hope about themselves and their future.
And to make a sale you need BOTH.
You need the connection to be heard...
And you need to provide them with hope to drive action.
And that's what copywriting is meant to achieve.
No more.
And no less.
Want proof?
You need the connection to be heard...
And you need to provide them with hope to drive action.
And that's what copywriting is meant to achieve.
No more.
And no less.
Want proof?
Check every sales page you know is converting...
And check how they connect with present beliefs...
And how they then stretch those beliefs.
Everything is in there.
Even the best emails have it.
Best threads...
It's everywhere.
Probably even in this small thread... ๐
And check how they connect with present beliefs...
And how they then stretch those beliefs.
Everything is in there.
Even the best emails have it.
Best threads...
It's everywhere.
Probably even in this small thread... ๐
Want to learn more about this topic?
Join my email list. (Link in bio)
@grammarhippy and I are cooking something special for you.
We'll show you how we find "gold."
And our subscribers will be the first to know about it.
Join my email list. (Link in bio)
@grammarhippy and I are cooking something special for you.
We'll show you how we find "gold."
And our subscribers will be the first to know about it.
@GrammarHippy And that's a wrap!
If you enjoyed this short thread:
1. Follow me @PedrosWindfalls for more of these
2. RT the tweet below to share this thread with your audience
3. Join my email list for A LOT more - link in bio
If you enjoyed this short thread:
1. Follow me @PedrosWindfalls for more of these
2. RT the tweet below to share this thread with your audience
3. Join my email list for A LOT more - link in bio
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Why?
Because it's where I expand my tweets and go deeper to share insights and tactics from working and driving millions in sales to some of the creators you love and admire.
Join here: ppmartins.com
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