9 creative Nike ads I've collected:
2. The Bench
Principle: The 24-7 Brand
How do you know when you have a brand?
You can put your brand values on any random item and it makes sense.
Principle: The 24-7 Brand
How do you know when you have a brand?
You can put your brand values on any random item and it makes sense.
3. Find Your Greatness
Principle: The Hero's Journey
The only thing more inspiring than a winner?
An underdog trying to become a winner.
Principle: The Hero's Journey
The only thing more inspiring than a winner?
An underdog trying to become a winner.
4. Nike Air Max Billboard
Principle: Internet Billboards > Local Billboards
This ad was designed for 200K people who walk past it in Tokyo -- but it spread to millions across the internet.
Create billboards for the internet.
Principle: Internet Billboards > Local Billboards
This ad was designed for 200K people who walk past it in Tokyo -- but it spread to millions across the internet.
Create billboards for the internet.
5. Just Do It. Anytime.
Principle: The Logo Hack
If you're out of ad ideas, make your logo embody your values.
Principle: The Logo Hack
If you're out of ad ideas, make your logo embody your values.
6. The Nike Air Max Lung
Principle: Classical conditioning
You see this ad and you can feel your lungs pumping from your last run.
Principle: Classical conditioning
You see this ad and you can feel your lungs pumping from your last run.
7. Nike Air Max Cushioning
Principle: A picture paints a 1,000 words
"Cushioning: A side-by-side comparison"
Principle: A picture paints a 1,000 words
"Cushioning: A side-by-side comparison"
8. Take it to the Next Level
Principle: Lollapalooza Effect
Charlie Munger has an idea called Lollapalooza.
It's when you stack multiple persuasion techniques together.
This ad combines iconic athletes, POV camera AND zero to hero storytelling.
Principle: Lollapalooza Effect
Charlie Munger has an idea called Lollapalooza.
It's when you stack multiple persuasion techniques together.
This ad combines iconic athletes, POV camera AND zero to hero storytelling.
9. "No Excuses"
Principle: The Plot Twist
Take the customer down one road... And then do an aggressive hand break turn.
The best ending to an ad ever?
Principle: The Plot Twist
Take the customer down one road... And then do an aggressive hand break turn.
The best ending to an ad ever?
Bonus: Nike's original values statement...
Favorite line:
"If we do the right things, we'll make money damn near automatic"
Favorite line:
"If we do the right things, we'll make money damn near automatic"
I collect ads like rich people collect watches.
The most creative classic & social media ads I've collected can be found for free here: adprofessor.com
The most creative classic & social media ads I've collected can be found for free here: adprofessor.com
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