Most SEOs suck at creating outlines.
They give the writer a keyword to write about & call it a day.
A good outline is the difference between ranking #1 or #20.
Steal my EXACT process I use for outlines NOW. š§µ
(Followed this process to grow sites to 5M/mo traffic w/ content)
They give the writer a keyword to write about & call it a day.
A good outline is the difference between ranking #1 or #20.
Steal my EXACT process I use for outlines NOW. š§µ
(Followed this process to grow sites to 5M/mo traffic w/ content)
Orā¦
If youāre a 6-7 figure business working in:
- SaaS
- Luxury local biz
- eCom
- Info bizā¦
And youāre looking to DOMINATE your search with content engineered to rankā¦
Learn more about our proven track record and case studies here! š
mintseo.com
If youāre a 6-7 figure business working in:
- SaaS
- Luxury local biz
- eCom
- Info bizā¦
And youāre looking to DOMINATE your search with content engineered to rankā¦
Learn more about our proven track record and case studies here! š
mintseo.com
1/15
You could be the best writer in the worldā¦
But if you donāt have the right SEO knowledge, youāll end up with content that āreads wellā, but does NOT rank.
Hereās the thing:
Outlines are NOT just about covering what to write about under a certain topicā¦
You could be the best writer in the worldā¦
But if you donāt have the right SEO knowledge, youāll end up with content that āreads wellā, but does NOT rank.
Hereās the thing:
Outlines are NOT just about covering what to write about under a certain topicā¦
2/15
Instead, when creating outlines, I analyze whatās currently ranking and their content gaps.
Are the current articles missing something?
If so, how can we create better content to outrank them?
Here are some "gaps" I look at when creating outlines:
Instead, when creating outlines, I analyze whatās currently ranking and their content gaps.
Are the current articles missing something?
If so, how can we create better content to outrank them?
Here are some "gaps" I look at when creating outlines:
3/15
- Are the current articles fresh? (Google likes new content)
- Are they long-form or a simple 500-word surface-level overview?
- Do they have any images or visuals?
- Can it be more SEO-optimized?
- Does it provide enough value?
- Is it missing something?
- And so on
- Are the current articles fresh? (Google likes new content)
- Are they long-form or a simple 500-word surface-level overview?
- Do they have any images or visuals?
- Can it be more SEO-optimized?
- Does it provide enough value?
- Is it missing something?
- And so on
4/15
I asked ChatGPT to give me a random SEO keyword and it said āSEO metricsā.
Some info on the keyword:
- Commercial/informational intent
- Around 1,300/mo volume
- 63% KD
- Listicle type article
- Might need some backlinks
Hereās how Iād create an outline for this. š
I asked ChatGPT to give me a random SEO keyword and it said āSEO metricsā.
Some info on the keyword:
- Commercial/informational intent
- Around 1,300/mo volume
- 63% KD
- Listicle type article
- Might need some backlinks
Hereās how Iād create an outline for this. š
5/15
The first thing you might notice is that there are a bunch of competitive, high-authority brands ranking for this keyword.
Seems scary at first, but what gives me hope is that their articles are from 2021.
Google likes fresh content, so, thatās an opportunity.
The first thing you might notice is that there are a bunch of competitive, high-authority brands ranking for this keyword.
Seems scary at first, but what gives me hope is that their articles are from 2021.
Google likes fresh content, so, thatās an opportunity.
6/15
When creating content, we want to provide MORE value than whatās ranking.
However, if the top article is 2,000 words, we canāt just create a 3,000-word article for the sake of being longer.
We want to be more DETAILED and VALUABLE.
Word count is NOT a ranking factor.
When creating content, we want to provide MORE value than whatās ranking.
However, if the top article is 2,000 words, we canāt just create a 3,000-word article for the sake of being longer.
We want to be more DETAILED and VALUABLE.
Word count is NOT a ranking factor.
7/15
The Ahrefs article is VERY solid and detailed.
BUT:
- The article is from 2021 (SEO algorithm changes quickly)
- They donāt cover āPeople also ask questionsā
- They donāt cover "āindirectā metrics (i.e. not a ranking factor, but helps you rank)
The Ahrefs article is VERY solid and detailed.
BUT:
- The article is from 2021 (SEO algorithm changes quickly)
- They donāt cover āPeople also ask questionsā
- They donāt cover "āindirectā metrics (i.e. not a ranking factor, but helps you rank)
8/15
They also show how to view most of those metrics within Ahrefs.
Of course, theyāre biased because they own the tool and want people to use it.
But Iād also show a few examples with GA because itās free and not everyone might be using Ahrefs.
They also show how to view most of those metrics within Ahrefs.
Of course, theyāre biased because they own the tool and want people to use it.
But Iād also show a few examples with GA because itās free and not everyone might be using Ahrefs.
9/15
Of course, thereās a LOT theyāre doing well in this article.
So, Iād also note down the structure (what the metric means, why itās useful, how to track it), how UX-friendly the page is, and more.
Hereās what we have so far:
Of course, thereās a LOT theyāre doing well in this article.
So, Iād also note down the structure (what the metric means, why itās useful, how to track it), how UX-friendly the page is, and more.
Hereās what we have so far:
10/15
From here, Iād also go through the other articles and note down:
- What other SEO metrics would be relevant to cover
- What are #3-5 ranking articles doing well that #1-2 arenāt
- How we can add more value (e.g. where to find those metrics AND how to improve them)
From here, Iād also go through the other articles and note down:
- What other SEO metrics would be relevant to cover
- What are #3-5 ranking articles doing well that #1-2 arenāt
- How we can add more value (e.g. where to find those metrics AND how to improve them)
11/15
Most writers just go through the top #1-#4 articles and regurgitate whatās already been said.
Without adding anything new.
In reality, you want to add value that has NOT been said before.
Hereās howā¦
Most writers just go through the top #1-#4 articles and regurgitate whatās already been said.
Without adding anything new.
In reality, you want to add value that has NOT been said before.
Hereās howā¦
12/15
Of course, being a topic expert helps.
But if youāre a writer looking to add real value, consider:
- Interviewing topic experts (e.g. person youāre working under)
- Going through industry reports
- And quoting experts from your niche
Of course, being a topic expert helps.
But if youāre a writer looking to add real value, consider:
- Interviewing topic experts (e.g. person youāre working under)
- Going through industry reports
- And quoting experts from your niche
13/15
With this in mind, hereās how Iād continue the outline.
- Analyze other articles and what metrics they cover
- Give the EXACT metrics for the writer to cover
- Explain why the metric matters and how to improve it (other articles donāt do this well)
With this in mind, hereās how Iād continue the outline.
- Analyze other articles and what metrics they cover
- Give the EXACT metrics for the writer to cover
- Explain why the metric matters and how to improve it (other articles donāt do this well)
14/15
Finally, as a topic expert, I can safely say there are SEO metrics people argue about the importance of.
So, to add even MORE value, Iād add a section about āindirectā, other important SEO metrics.
Here, Iād cover metrics that donāt matter as much for SEO and why.
Finally, as a topic expert, I can safely say there are SEO metrics people argue about the importance of.
So, to add even MORE value, Iād add a section about āindirectā, other important SEO metrics.
Here, Iād cover metrics that donāt matter as much for SEO and why.
15/15
Now, thatās a wrap.
Want to copy my outline structure?
Hereās the final version of the doc Iād pass to a writer:
(Feel free to download via File -> Download or make a copy)
docs.google.com
Now, thatās a wrap.
Want to copy my outline structure?
Hereās the final version of the doc Iād pass to a writer:
(Feel free to download via File -> Download or make a copy)
docs.google.com
Alternativelyā¦
Want someone to handle all this for you?
If youāre a 6-7 figure business working in:
- SaaS
- Luxury local biz
- eCom
- Info bizā¦
And youāre looking to DOMINATE your search with content...
Book a free SEO consultation here!
mintseo.com
Want someone to handle all this for you?
If youāre a 6-7 figure business working in:
- SaaS
- Luxury local biz
- eCom
- Info bizā¦
And youāre looking to DOMINATE your search with content...
Book a free SEO consultation here!
mintseo.com
Hopefully, you now know how to create better SEO outlines!
If this helped:
1. Follow me @Nick_zv_ for more SEO content
2. RT the tweet below to share this thread with your audience (would appreciate it!)
3. Let me know below if you have any SEO or content questions
If this helped:
1. Follow me @Nick_zv_ for more SEO content
2. RT the tweet below to share this thread with your audience (would appreciate it!)
3. Let me know below if you have any SEO or content questions
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