I spent 4+ years building my $360k/yr business.
The number one skill that helped me was
Studying consumer psychology.
You can sell anything with these 10 psychology tips:
The number one skill that helped me was
Studying consumer psychology.
You can sell anything with these 10 psychology tips:
1. Perceived Value
Consumers often make purchase decisions based on the perceived value of a product or service.
Highlight the benefits and features that offer the most value to your customers.
Consumers often make purchase decisions based on the perceived value of a product or service.
Highlight the benefits and features that offer the most value to your customers.
2. Emotional Appeal
Emotions play a significant role in purchasing decisions. Use emotional appeals in your marketing to create a connection with your audience.
Positive emotions like happiness & trust can be particularly effective. People buy with emotions & justify with logic
Emotions play a significant role in purchasing decisions. Use emotional appeals in your marketing to create a connection with your audience.
Positive emotions like happiness & trust can be particularly effective. People buy with emotions & justify with logic
3. Reciprocity
People tend to reciprocate when they receive something for free.
Offer valuable content or a small gift to potential customers, which can lead to a sense of obligation to reciprocate by making a purchase.
People tend to reciprocate when they receive something for free.
Offer valuable content or a small gift to potential customers, which can lead to a sense of obligation to reciprocate by making a purchase.
4. Cognitive Dissonance
After making a purchase, consumers may experience cognitive dissonance, a feeling of doubt or regret.
Provide post-purchase reassurance and support to reduce buyer's remorse.
Give them an immediate win so they keep winning even after spending.
After making a purchase, consumers may experience cognitive dissonance, a feeling of doubt or regret.
Provide post-purchase reassurance and support to reduce buyer's remorse.
Give them an immediate win so they keep winning even after spending.
5. Decision Fatigue
Too many choices can overwhelm consumers.
Simplify the decision-making process by offering fewer options and clear product recommendations.
Too many choices can overwhelm consumers.
Simplify the decision-making process by offering fewer options and clear product recommendations.
6. Anxiety Reduction
Addressing and alleviating customer concerns and anxieties can lead to increased trust.
Be transparent about your product or service and provide clear information about guarantees, warranties, and return policies.
Addressing and alleviating customer concerns and anxieties can lead to increased trust.
Be transparent about your product or service and provide clear information about guarantees, warranties, and return policies.
7. Inertia
Customers may stick with familiar brands or products out of habit.
Encourage loyalty by offering rewards programs or incentives for repeat purchases.
Customers may stick with familiar brands or products out of habit.
Encourage loyalty by offering rewards programs or incentives for repeat purchases.
8. Hedonic vs. Utilitarian Motives
Understand whether your product appeals more to hedonic (emotional) or utilitarian (functional) motives.
Tailor your marketing message and product presentation accordingly.
Understand whether your product appeals more to hedonic (emotional) or utilitarian (functional) motives.
Tailor your marketing message and product presentation accordingly.
9. Identity and Self-Expression
Many consumers make purchasing decisions based on how a product or brand reflects their self-identity.
Use marketing strategies that align with your customers' self-image and values.
Many consumers make purchasing decisions based on how a product or brand reflects their self-identity.
Use marketing strategies that align with your customers' self-image and values.
10. Storytelling and Narratives
Humans are wired to respond to stories.
Use storytelling to create a compelling narrative around your brand or product, making it more relatable and memorable.
Humans are wired to respond to stories.
Use storytelling to create a compelling narrative around your brand or product, making it more relatable and memorable.
That's it!
Thank you so much for reading.
If you enjoyed this thread:
1. Follow me @yasminekho for more content on Instagram growth
2. RT the tweet below to share this thread with your audience
Thank you so much for reading.
If you enjoyed this thread:
1. Follow me @yasminekho for more content on Instagram growth
2. RT the tweet below to share this thread with your audience
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