I bootstrapped my company from 0 to $8M/yr in under 4 years.
One of our main traffic sources?
Strategic partnerships with micro-influencers in our industry.
Here's what we did ๐งต
One of our main traffic sources?
Strategic partnerships with micro-influencers in our industry.
Here's what we did ๐งต
Before launching globally we understand a few things:
1. We were targeting a lot of uneducated audiences
2. It was hard selling something people didn't know they needed
3. We had to teach people the advantages of cold prospecting to sell our software.
This was a headache.
1. We were targeting a lot of uneducated audiences
2. It was hard selling something people didn't know they needed
3. We had to teach people the advantages of cold prospecting to sell our software.
This was a headache.
Instead of trying to target this type of audience, we figured out one thing:
Agency owners were already educated and desperately needed our solution.
Agency owners were already educated and desperately needed our solution.
So we did the next logic thing:
1. Started targeting agency owners
2. Developed strategic partnerships with agencies and micro-influencers in the space
3. Developed a symbiotic offer that was also beneficial for them
1. Started targeting agency owners
2. Developed strategic partnerships with agencies and micro-influencers in the space
3. Developed a symbiotic offer that was also beneficial for them
It worked like a charm.
It quickly became one of our best traffic sources for new leads.
In under 4 years, we went from 0 to $8M in ARR.
All bootstrapped.
It quickly became one of our best traffic sources for new leads.
In under 4 years, we went from 0 to $8M in ARR.
All bootstrapped.
We didn't have the funds to run ads.
But we found efficient ways to market our software without having to spend any money.
It was a win-win for both us and the micro-influencers who partnered with us.
But we found efficient ways to market our software without having to spend any money.
It was a win-win for both us and the micro-influencers who partnered with us.
That's a wrap.
For more threads around lead generation & LinkedIn, make sure to drop me a follow @SmuldersStefan
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For more threads around lead generation & LinkedIn, make sure to drop me a follow @SmuldersStefan
๐ If you found this Thread useful, consider retweeting it so we can reach more people.
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