Yasmine Khosrowshahi
Yasmine Khosrowshahi

@yasminekho

12 Tweets 43 reads Dec 12, 2023
I distilled my 4 years of marketing lessons into minimalistic visuals. (Part 2)
1. Scarcity drives demand.
2. Big money is made by selling status.
3. Attract the audience with short-form content. Keep the audience with long-form content.
4. Selling prevention is hard. Selling a cure is easy.
5. The more you repeat your offer/products, the more your audience remembers it. Consistent repetition makes them buy from you.
6. Do not compete on price. Compete on value. Price whatever you want but make it more valuable than the price.
7. People don't care about your product. They care about what your product can do for them.
8. Do not order them to buy your stuff. Show them a dream.
9. Technical language doesn't sell your product. Bro language does.
10. Relatability is directly proportional to virality.
That's it!
Thank you so much for reading.
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