Digital Writing Analytics 101
Not sure what your niche is?
Here are 6 Big Data Points to look out for (so you can find your niche and make your first $1 on the internet):
Not sure what your niche is?
Here are 6 Big Data Points to look out for (so you can find your niche and make your first $1 on the internet):
Looking at these Data Points makes it easy to:
• Find your target readers
• Spot their biggest problems
• Create content that helps them
• Build products they can’t wait to buy
And this is the exact roadmap to making your first $1 (and more!) online.
Let's dive in:
• Find your target readers
• Spot their biggest problems
• Create content that helps them
• Build products they can’t wait to buy
And this is the exact roadmap to making your first $1 (and more!) online.
Let's dive in:
Data Point 1: Views
Views are an easy way to get a high-level sense of whether a topic is catching fire.
• Lots of views = lots of attention
• Minimal views = minimal attention
But remember: views are NOT the most important metric.
They’re a starting point.
Views are an easy way to get a high-level sense of whether a topic is catching fire.
• Lots of views = lots of attention
• Minimal views = minimal attention
But remember: views are NOT the most important metric.
They’re a starting point.
Data Point 2: Likes
Likes are:
• A signal something was “good enough” for someone to take action
• A nice A/B test comparison next to Views
They aren't the holy grail.
But lots of likes tell you you're trending in the right direction with your audience.
Likes are:
• A signal something was “good enough” for someone to take action
• A nice A/B test comparison next to Views
They aren't the holy grail.
But lots of likes tell you you're trending in the right direction with your audience.
Data Point 3: Comments
Comments are an important metric for content that:
• Sparks a debate
• Asks your audience a question
• Encourages participation (giveaways, etc.)
Lots of comments means:
• You’ve struck a chord
• You've found a topic your audience is curious about
Comments are an important metric for content that:
• Sparks a debate
• Asks your audience a question
• Encourages participation (giveaways, etc.)
Lots of comments means:
• You’ve struck a chord
• You've found a topic your audience is curious about
Data Point 4: Retweets
RTs mean your content was so good, readers want it to represent them.
As a Digital Writer, your goal should be to:
• Write things people want to share publicly
• Have people attach your work to their Digital Identity
RTs are an excellent signal.
RTs mean your content was so good, readers want it to represent them.
As a Digital Writer, your goal should be to:
• Write things people want to share publicly
• Have people attach your work to their Digital Identity
RTs are an excellent signal.
Data Point 5: Bookmarks
When someone bookmarks your tweet, you know:
• It had information worth coming back to
• It conveyed a meaningful message
• It sparked curiosity in the reader
Bookmarks are a real sign that your content has value.
When someone bookmarks your tweet, you know:
• It had information worth coming back to
• It conveyed a meaningful message
• It sparked curiosity in the reader
Bookmarks are a real sign that your content has value.
Data Point 6: Peer Approval
It's a great sign when:
• Someone you look up to engages with your content.
• Someone with a large audience engages with your content.
• Someone with a high amount of credibility engages with your content.
Keep an eye on those notifications. 👀
It's a great sign when:
• Someone you look up to engages with your content.
• Someone with a large audience engages with your content.
• Someone with a high amount of credibility engages with your content.
Keep an eye on those notifications. 👀
When your writing resonates, you want to create more just like it.
• Story: Tell it again in a different way.
• Format: Repeat it with different topics.
• Category: Write more specifically about it.
• Same Content For A Different Audience: Repackage it.
Always double down.
• Story: Tell it again in a different way.
• Format: Repeat it with different topics.
• Category: Write more specifically about it.
• Same Content For A Different Audience: Repackage it.
Always double down.
To recap:
There are 6 data points to pay attention to:
• Views
• Likes
• Comments
• Retweets
• Bookmarks
• Peer Approval
And 4 ways to double-down on them:
• Story
• Format
• Category
• Same Content, Different Audience
There are 6 data points to pay attention to:
• Views
• Likes
• Comments
• Retweets
• Bookmarks
• Peer Approval
And 4 ways to double-down on them:
• Story
• Format
• Category
• Same Content, Different Audience
If you're new to writing online (or you've been writing forever but want to level-up your Digital Writing skills), I wrote this book for you:
• Headlines & Hooks
• 1/3/1 Writing Rhythms
• Formatting best-practices
• How to "name & claim" your niche
amazon.com
• Headlines & Hooks
• 1/3/1 Writing Rhythms
• Formatting best-practices
• How to "name & claim" your niche
amazon.com
And if you really want to go down the rabbit hole…
Here's everything you need to start writing, build an audience, and create new career opportunities for yourself online:
startwritingonline.com
Here's everything you need to start writing, build an audience, and create new career opportunities for yourself online:
startwritingonline.com
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