23 creative social media ads I collected this year:
1. World Wildlife Foundation
1. World Wildlife Foundation
2. The Ice Pod
Principle: Meta Marketing
Being out of ideas can be the idea.
Principle: Meta Marketing
Being out of ideas can be the idea.
3. Sunnei
Principle: Multi Tab
Use Multiple iPhone Safari tabs to showcase your product.
Smart.
Principle: Multi Tab
Use Multiple iPhone Safari tabs to showcase your product.
Smart.
4. IKEA
Principle: Punch Upwards
If your product is optimized for price -- don't be afraid of punching up at luxury goods.
Principle: Punch Upwards
If your product is optimized for price -- don't be afraid of punching up at luxury goods.
5. Liquid Death
Principle: Use The Haters' Energy
One of Liquid Death's best ads... Found from a hater in the comment section.
"People love us on the internet"
Principle: Use The Haters' Energy
One of Liquid Death's best ads... Found from a hater in the comment section.
"People love us on the internet"
6. Heinz Ketchup
Principle: Costly Signalling Theory
"If people have a tattoo of our product, it must be good"
Rule of thumb: If people brand themselves with your logo, you definitely have a brand.
Principle: Costly Signalling Theory
"If people have a tattoo of our product, it must be good"
Rule of thumb: If people brand themselves with your logo, you definitely have a brand.
7. Oats Overnight
Principle: Turning Sh*t into Sugar
Oats ran an ad with hilarious bad reviews.
They close with the tagline: "Find out why 1 million happy customers disagree".
Principle: Turning Sh*t into Sugar
Oats ran an ad with hilarious bad reviews.
They close with the tagline: "Find out why 1 million happy customers disagree".
8. LA Jobs
Principle: Show and Tell.
12.1K shares on a job advert because they thought outside the box.
Principle: Show and Tell.
12.1K shares on a job advert because they thought outside the box.
9. Fiverr
Principle: The Handbrake Turn
Use the headline to capture their attention...
And the small print to take a handbrake turn.
Principle: The Handbrake Turn
Use the headline to capture their attention...
And the small print to take a handbrake turn.
10. Dominoes
Principle: Emojis Speak a 1,000 Words
Principle: Emojis Speak a 1,000 Words
11. BiC Lighters
Principle: The Subtle Wink
Use "And More" to wink at things you can't say.
Principle: The Subtle Wink
Use "And More" to wink at things you can't say.
12. Magic Molecule
Principle: Relentlessly Resourceful Advertising
If there's a will, there's a way.
Principle: Relentlessly Resourceful Advertising
If there's a will, there's a way.
9. Tesla - Cybertruck
Principle: The Set Up
This ad follows the golden rule for Magicians and Comedians: The Set Up
Make them think one thing... And then give them an AHA moment at the end.
Principle: The Set Up
This ad follows the golden rule for Magicians and Comedians: The Set Up
Make them think one thing... And then give them an AHA moment at the end.
14. Harley Davidson - Electronic Motorbikes
Principle: The 10x feature
Genius way to announce the launch of electronic motorbikes.
Principle: The 10x feature
Genius way to announce the launch of electronic motorbikes.
15. Converse
Principle: Copy & Paste
People don't think from first principles - they think in analogies.
To give an elevator pitch for your product, use an analogy from another industry.
"The leather jacket of sneakers"
Principle: Copy & Paste
People don't think from first principles - they think in analogies.
To give an elevator pitch for your product, use an analogy from another industry.
"The leather jacket of sneakers"
16. Thailand Gov - Anti-Nicotine
Principle: The Compressed Movie
This ad in Thailand has been written and designed like a movie...
And it's more entertaining than most modern movies.
Principle: The Compressed Movie
This ad in Thailand has been written and designed like a movie...
And it's more entertaining than most modern movies.
17. KitKat
Principle: The Warning Sign
If you want them to click, don't tell them to click.
Warn them it's dangerous to click.
Principle: The Warning Sign
If you want them to click, don't tell them to click.
Warn them it's dangerous to click.
18. Crocs
Principle: Nostalgia is a helluva drug
Crocs stands out on the newsfeed by selling Nostalgia.
Everyone zigs to the future, they are zagging to the past with their ads.
Principle: Nostalgia is a helluva drug
Crocs stands out on the newsfeed by selling Nostalgia.
Everyone zigs to the future, they are zagging to the past with their ads.
19. Opal
Principle: The Matrix
Step 1 - Create an evil matrix
Step 2 - Position your product as the savior
One of the best Instagram ads I've seen in a long time.
Principle: The Matrix
Step 1 - Create an evil matrix
Step 2 - Position your product as the savior
One of the best Instagram ads I've seen in a long time.
20. Andrew Schultz - Madison Square Garden Announcement
Principle: The Hero's Journey
Andrew took his Dad to Madison Square Garden... to tell him he's achieved his dream.
The show sold out in 90 minutes. The best ads don't look like ads.
Principle: The Hero's Journey
Andrew took his Dad to Madison Square Garden... to tell him he's achieved his dream.
The show sold out in 90 minutes. The best ads don't look like ads.
21. French Women's Football Ad
Principle: The Twist In The Story
To advertise women's football - they used CGI to turn the women's highlights into the men's highlights.
Halfway through, you realize it's actually the women's team.
Principle: The Twist In The Story
To advertise women's football - they used CGI to turn the women's highlights into the men's highlights.
Halfway through, you realize it's actually the women's team.
22. Ryan Reynolds - HP
Principle: Let the creatives be creative
If HP wrote a boring script for them to read, it would've got 0.1% the engagement this advert got.
Principle: Let the creatives be creative
If HP wrote a boring script for them to read, it would've got 0.1% the engagement this advert got.
23. Norwich City - World Mental Health Day
Principle: The Hand break Turn
One of the best ads I've seen in a long time.
So simple. So good. 50 million views on Twitter in 1 week.
Principle: The Hand break Turn
One of the best ads I've seen in a long time.
So simple. So good. 50 million views on Twitter in 1 week.
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This billion-dollar company worked with the Ad Professor team -- and our ads were their best performing ads in 2023.
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Read by advertisers at Lego, Nike, Red Bull, Ogilvy, and Pepsi.
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Read by advertisers at Lego, Nike, Red Bull, Ogilvy, and Pepsi.
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This billion-dollar company applied and had their best-performing ad campaign to date.
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Read by advertisers at Lego, Nike, Red Bull, Ogilvy, and Pepsi.
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