• Rolex
• Ferrari
• Louis Vitton
3 of the biggest manipulators in the world.
They've used psychology to become the biggest luxury brands ever.
Here are 5 psychology tricks they use on you (with real examples):
• Ferrari
• Louis Vitton
3 of the biggest manipulators in the world.
They've used psychology to become the biggest luxury brands ever.
Here are 5 psychology tricks they use on you (with real examples):
5. Crafting Exclusivity.
These brands have mastered building scarcity in their products.
They do this through:
• Special edition items
• Limited amount of stock
• Being exclusive to clients/members
A great example of this is Ferrari banning Justin Bieber:
These brands have mastered building scarcity in their products.
They do this through:
• Special edition items
• Limited amount of stock
• Being exclusive to clients/members
A great example of this is Ferrari banning Justin Bieber:
A few years ago, Justin Bieber bought a new Ferrari 458 Italia.
& Within the first 3 months, he:
• Left it in a hotel parking lot
• Painted & modified it
• Auctioned it off
So, Ferrari blacklisted him from ever buying 1 of their cars again.
Proving how exclusive they are.
& Within the first 3 months, he:
• Left it in a hotel parking lot
• Painted & modified it
• Auctioned it off
So, Ferrari blacklisted him from ever buying 1 of their cars again.
Proving how exclusive they are.
4. Selling a Dream.
You're not buying these brands for a product.
You're buying them for the status & experience that comes with it.
These brands sell the dream of owning their luxury products.
That's why every 16-25 year old dreams of wearing a Rolex & driving a Ferrari.
👇
You're not buying these brands for a product.
You're buying them for the status & experience that comes with it.
These brands sell the dream of owning their luxury products.
That's why every 16-25 year old dreams of wearing a Rolex & driving a Ferrari.
👇
3. The Luxury Experience.
Have you ever walked into one of these brands' stores?
They're kind of insane...
• 1-on-1 appointments
• Multiple levels of security
• Everything looks like a museum
This builds that sense of exclusivity & luxury that people want to be apart of.
Have you ever walked into one of these brands' stores?
They're kind of insane...
• 1-on-1 appointments
• Multiple levels of security
• Everything looks like a museum
This builds that sense of exclusivity & luxury that people want to be apart of.
2. Price & Quality.
#1 thing I've learned in sales:
People value expensive things more.
The higher the price of something = the higher the quality.
This makes people with substantial amounts of money want to buy them.
People wanna "flex their money" for the best of the best.
#1 thing I've learned in sales:
People value expensive things more.
The higher the price of something = the higher the quality.
This makes people with substantial amounts of money want to buy them.
People wanna "flex their money" for the best of the best.
1. Storytelling.
Almost all of the marketing from these brands is telling stories.
Creating stories around their brand adds:
• Depth
• Legacy
• Heritage
It makes consumers want to be apart of something that's bigger than just a brand.
They become a part of history. 👇
Almost all of the marketing from these brands is telling stories.
Creating stories around their brand adds:
• Depth
• Legacy
• Heritage
It makes consumers want to be apart of something that's bigger than just a brand.
They become a part of history. 👇
& Those are some of the marketing/psychology tactics used by brands like:
• Rolex
• Ferrari
• Louis Vuitton
I've studied these brands a lot to learn about sales & selling high-ticket items.
Definitely helped me excel in sales.
• Rolex
• Ferrari
• Louis Vuitton
I've studied these brands a lot to learn about sales & selling high-ticket items.
Definitely helped me excel in sales.
If you enjoyed this brand breakdown
1. Follow me @victorthecloser for more like this
2. RT the tweet below to share this thread with your audience
1. Follow me @victorthecloser for more like this
2. RT the tweet below to share this thread with your audience
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