10 creative ads I've collected this week:
1. Iceland anti-drink driving
1. Iceland anti-drink driving
2. Raid
Principle: 2+2 = ?
Set up the 2+2 and let them figure it out.
Principle: 2+2 = ?
Set up the 2+2 and let them figure it out.
3. Nettl Websites
Principle: The Worst Case Scenario
Step 1 - Identify specific problem (Mobile-Desktop UX)
Step 2 - Create the worst version of that problem for maximum emotion
Principle: The Worst Case Scenario
Step 1 - Identify specific problem (Mobile-Desktop UX)
Step 2 - Create the worst version of that problem for maximum emotion
4. McDonalds - "Never Lost In Translation"
Principle: The Universal Brand
The most subtle McDonalds ad of all time.
Principle: The Universal Brand
The most subtle McDonalds ad of all time.
5. Samsung A400
Principle: Costly Signalling Theory
Show what people are willing to do to showcase your product.
Principle: Costly Signalling Theory
Show what people are willing to do to showcase your product.
6. Nivea Night
Principle: The Minimalist Ad
Principle: The Minimalist Ad
7. Vaseline
Principle: Iconic Layering
Use something iconic to stand your product on top of.
Principle: Iconic Layering
Use something iconic to stand your product on top of.
8. Dropbox
Principle: The Hyper Specific Joke
Find relatable moments that everyone has experienced -- but nobody has said out loud.
Principle: The Hyper Specific Joke
Find relatable moments that everyone has experienced -- but nobody has said out loud.
9. Samsung Galaxy
Principle: The Counter Meme
How do you try compete with Apple?
Create a counter meme of it's most painful moments
Principle: The Counter Meme
How do you try compete with Apple?
Create a counter meme of it's most painful moments
10. Apple Vision Pro
Principle: The Contrast Effect
Step 1 - Present today
Step 2 - Present tomorrow
Contrast is a helluva drug.
Principle: The Contrast Effect
Step 1 - Present today
Step 2 - Present tomorrow
Contrast is a helluva drug.
PS. Need help with your advertising?
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The Ad Professor team has helped multiple billion-dollar companies get their best-performing ad campaigns.
Apply here: audit.adprofessor.com
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