There are 1,000,000+ freelance writers on Upwork & Fiverr.
And 95% of them are stuck:
• Charging $18 per hour (or less)
• Charging $50 per article (or less)
• Charging $0.05 per word (or less!)
They haven’t moved up The Relative Pricing Pyramid.
Here's how it works:
And 95% of them are stuck:
• Charging $18 per hour (or less)
• Charging $50 per article (or less)
• Charging $0.05 per word (or less!)
They haven’t moved up The Relative Pricing Pyramid.
Here's how it works:
Instead of setting your prices based on:
• Your gut feeling
• Or the competition
You can think about pricing it in terms of:
1. Urgency
2. Importance
These are The 4 Levels of Relative Pricing:
• Your gut feeling
• Or the competition
You can think about pricing it in terms of:
1. Urgency
2. Importance
These are The 4 Levels of Relative Pricing:
Level 1: Commodity
• You're solving a non-urgent problem
• You're easy to replace
For example, a company is hiring content writers for their company blog.
It’s a luxury, not a necessity.
A zillion content writers can solve this problem.
Let's go to the next level. 👇
• You're solving a non-urgent problem
• You're easy to replace
For example, a company is hiring content writers for their company blog.
It’s a luxury, not a necessity.
A zillion content writers can solve this problem.
Let's go to the next level. 👇
Level 2: Optional
The problem you're solving is:
• Urgent but not valuable, or
• Valuable but not urgent
You have some leverage, but not enough to be a priority.
You're better than a commodity but still not where you want to be.
The problem you're solving is:
• Urgent but not valuable, or
• Valuable but not urgent
You have some leverage, but not enough to be a priority.
You're better than a commodity but still not where you want to be.
Level 3: Priority
You're solving an urgent, highly valuable problem.
You aren’t the only person who can solve it, but finding someone to replace you is hard.
In other words, you're a priority.
You're almost at the top of the food chain—but there's still one more level:
You're solving an urgent, highly valuable problem.
You aren’t the only person who can solve it, but finding someone to replace you is hard.
In other words, you're a priority.
You're almost at the top of the food chain—but there's still one more level:
Level 4: 1 of 1
• You're solving an urgent, highly valuable problem
• Very few, if any, people can solve it like you
• There is no “next-best” alternative
• You’re the only one
This is the top of the mountain.
Game over.
• You're solving an urgent, highly valuable problem
• Very few, if any, people can solve it like you
• There is no “next-best” alternative
• You’re the only one
This is the top of the mountain.
Game over.
Here's a recap (and image) of the 4 Levels Of Relative Pricing:
• Commodity
• Optional
• Priority
• 1 of 1
Remember:
The amount you can charge for your product or service is a reflection of the urgency & importance of the problem you're solving.
• Commodity
• Optional
• Priority
• 1 of 1
Remember:
The amount you can charge for your product or service is a reflection of the urgency & importance of the problem you're solving.
If you're new to writing online (or you've been writing forever but want to level up your Digital Writing skills), I wrote this book for you:
• Headlines & Hooks
• 1/3/1 Writing Rhythms
• Formatting best-practices
• How to "name & claim" your niche
amazon.com
• Headlines & Hooks
• 1/3/1 Writing Rhythms
• Formatting best-practices
• How to "name & claim" your niche
amazon.com
And if you want to get started writing online right now...
Here's everything you need to start writing, build an audience, and create new career opportunities for yourself online:
x.startwritingonline.com
Here's everything you need to start writing, build an audience, and create new career opportunities for yourself online:
x.startwritingonline.com
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