Fu*k it
For the first time ever, I will be breaking down the EXACT content strategy that allows me to hit these numbers
My personal brand makes me 6 figures a month
And I have a team of 5 marketers working daily to make this possible
If you’re an agency owner or info product seller this post is your sign to adopt this strategy
Thread:

1. The 4 Social Platforms
The social platforms of my 6 figure ecosystem are:
X (Twitter)
LinkedIn
YouTube
Emails
These are all you need to close high-client clients.
Short-form is just there for more brand awareness so we’re not focusing on TikTok and Instagram.
X/Twitter is your nucleus.
You’ll grow the most potent audience of buyers right from the get-go.
LinkedIn is your muscle.
It strengths your authority status across 2 platforms via winning Twitter content.
YouTube activates
Helps people who are on the fence about your offer buy and gets you evergreen traffic
Personal Brand emails
Emails give you a deeper connection with your audience and a high conversion rate.

2. My Offers
The 4 platforms alone drive 6 figures per month towards my 6 offers:
A/ The Utopia
This is my community with 3800+ members inside.
It takes beginners from 0 to $10,000/month through courses, high-value calls, and mentorship programs that are internal on a mass scale.
B/ The Presence Pillars (downsold version of agency)
This is a 90-day cohort with a checklist on how to build your personal brand from 0 to 6 figures in that 90-day timeframe.
It’s a Done With You (DWY) program.
C/ My Agency (Mogul Media)
My agency is the same as The Presence Pillars except its Done For You (DFY).
My agency and The Presence Pillars have the same funnel which is the link in my bio to book a call.
Based on their answers and needs we’ll qualify prospects for one or the other.

3. Content Strategy for X/Twitter
Every piece of content I produce falls into 1 of 3 categories, each with their own objective:
→ Authority content to get people to trust me
→ Technical content to nurture my current followers
→ Story-based content to get my audience to connect with me
There are different content strategies you need to follow depending on your follower-range.

At less than 500 followers
Your goal is simple: Attract as many targeted followers as possible and befriend them
How can you do this?
To get followers here's the content strategy
→Post 2 story based long form posts a week
→Post 2 technical/authority based long form posts a week
→Record 3 videos a week of me sharing my screen and breaking down a strategy
→Post 2 transformational content pieces a week of where I was before vs where I am now
To befriend your followers
→ Reach out to 3 people a day who follow you and ask → them what they're working on
→ Respond to all your comments on your account with questions
→ Engage with your followers content with questions
→ Take those people to your DMs and jump in calls

When your account has 500-5000 followers
The strategy is now more focused on NURTURING AND GROWING
What do I mean by this?
You have people who follow you now who are targeted but this doesn't mean they all trust me yet
You need to apply the nurturing framework, here it is
→ Create a list of 100 frequently asked questions your audience has about getting results from what you offer
→ Answer those questions in value tweets (these are 280-character stand-alone tweets)
→ Create a series on some specific value around your offer
→ Share more stories and lifestyle-based content to get your followers to trust you on a personal level
→ Answer those FAQs from step one with video-based content where you share your screen
→ Post visual image breakdown every single week

At 5000+ Followers
I call this stage the AUTHORITY POINT
Money Twitter is not as big as people think
You don't need millions of followers or even tens of thousands to generate revenue
My friends generate 6 figures every few months with less than 5k followers
When you hit the point of 5k+ followers, your goal is to produce unique content
Content that is RECONZIABLE by your specific brand
When people see your content they know it's your account
This happens through
→ Story-based content with images that relate to the story
→ Connecting with big names that actually shout you out and engage with your account
→ Hot takes that go against the grain
→ Giving your perspective on your journey and business that others can resonate with

How your entire content strategy can translate into a daily schedule
Monday:
3 value tweets
Authority long form
Promotional tweet
Transformational tweet
Tuesday:
3 value tweets
Series based tweet
Promotional Tweet
Long Form Video Breakdown
Wednesday
3 value tweets
Story long form
Mindmap / Visual Breakdown
Promotional tweet
Thursday:
3 value tweet
Story long form
Mindmap / Visual Breakdown
Promotional Tweet
Friday:
3 value tweets
Technical long form
Promotional tweet
Midas Post
Saturday:
3 value tweets
Visual video breakdown
Promotional tweet
Game Day Funnel
Sunday:
3 value tweets
Visual image breakdown
Promotional tweet
Midas post
To close deals in DMs without cold outreach, the framework is
A/ Befriend on the timeline
B/ Identify the prospect
C/ Engage on timeline with value
D/ Jump into DMs and provide more value
E/ Follow up
F/ Jump into a call

4. Strategy For Other Socials
For LinkedIn I copy-paste my winning content from X/Twitter 7 times a week.
The 4 pieces of content I post on LinkedIn are:
→ Winning long forms & threads from X/Twitter
→ Winning creative image from X/Twitter
→ Motivational / Engagement tweet screenshot from Twitter
→ Promotional tweet with massive value inside
For YouTube, I post 2 value packed videos per week.
There are 3 types of videos I post:
→ Case Study Breakdowns
→ Raw Videos (Talking head; unfiltered and unedited)
→ Overall Strategy Breakdowns & Roadmaps
For Emails
I create a lead magnet with insane amounts of value inside and put subscribers into a 6-step email flow.
I’ve got 2 email lists:
1 for starting a marketing agency.
1 for becoming a micro authority.
I put out value-packed emails every week.
Every single social platform directs traffic towards either my Utopia offer or my agency offer.

5. Weekly Promotional Strategy
Twitter:
5 Midas Posts (flexing a result without a CTA)
7 Hard Sells (flexing a result with a CTA)
LinkedIn: Same principles as Twitter except it’s 1-2 promotions per week.
YouTube:
2 videos per week
Promotion in the middle of video, at the end, and in the description.
Emails:
Promotion at the end of flows and campaigns
Weekly emails have a CTA

6. What I’d do if I was forced to restart
I’ve mastered the art of getting people to close 6 figure deals in under 90 days without:
Cold outreach
Using templates
Having a big following
Instead, they do it by:
Only dealing with inbound leads
Having a custom strategy tailored for them
Becoming the go-to authority in their niche
Doesn’t matter if they’re a complete beginner or have no online presence.
So if I had to restart, I’d get my hand held here → bit.ly