I spent hundreds of hours rewriting the landing page for Ship 30 for 30.
And once I corrected these 7 copywriting mistakes we made $5,000,000+ in sales:
And once I corrected these 7 copywriting mistakes we made $5,000,000+ in sales:
1/ "Learn how to..."
Brutal truth: nobody wants to learn.
Anyone who buys an online course wants the OUTCOME.
So on your landing page, don't promise them: "Here's what you're going to learn!"
Instead, promise all the things they're going to:
β’ Do
β’ Experience
β’ Unlock
Brutal truth: nobody wants to learn.
Anyone who buys an online course wants the OUTCOME.
So on your landing page, don't promise them: "Here's what you're going to learn!"
Instead, promise all the things they're going to:
β’ Do
β’ Experience
β’ Unlock
2/ "Here's what you get!"
Customers don't care how much work you've put into your course (features).
They only care about what your course can do for them (benefits).
β’ In your landing page headlines, state the benefits.
β’ In your course descriptions, describe the outcomes.
Customers don't care how much work you've put into your course (features).
They only care about what your course can do for them (benefits).
β’ In your landing page headlines, state the benefits.
β’ In your course descriptions, describe the outcomes.
3/ No templates
The value of your course is not in how many hours it is.
Or how many modules are included.
The value = the specificity & effectiveness of your action steps.
And action steps = templates.
"I do X -> I unlock Y."
Your course better come with templates.
The value of your course is not in how many hours it is.
Or how many modules are included.
The value = the specificity & effectiveness of your action steps.
And action steps = templates.
"I do X -> I unlock Y."
Your course better come with templates.
4/ No bonuses
This is copywriting 101 stuff.
To increase the level of perceived value of your course, don't just "sell a course."
Sell your course, PLUS:
β’ Bonus modules
β’ Bonus templates
β’ Bonus Q&As
β’ Etc.
The more bonuses you add, the easier the purchasing decision.
This is copywriting 101 stuff.
To increase the level of perceived value of your course, don't just "sell a course."
Sell your course, PLUS:
β’ Bonus modules
β’ Bonus templates
β’ Bonus Q&As
β’ Etc.
The more bonuses you add, the easier the purchasing decision.
5/ Not enough testimonials
So many courses settle for 2-3 testimonials on their landing page.
Giant mistake.
You don't want 2-3 people talking about your course.
You want HUNDREDS of testimonials:
β’ Text
β’ Video
β’ Long-form blog post success stories
So many courses settle for 2-3 testimonials on their landing page.
Giant mistake.
You don't want 2-3 people talking about your course.
You want HUNDREDS of testimonials:
β’ Text
β’ Video
β’ Long-form blog post success stories
6/ Listing solutions w/o stating problems
The customer can't care about the solution until they care about the problem.
So, first thing on your landing page:
β’ State the 10 biggest problems your target customer is facing
β’ Emphasize the top 3
β’ And show you understand them
The customer can't care about the solution until they care about the problem.
So, first thing on your landing page:
β’ State the 10 biggest problems your target customer is facing
β’ Emphasize the top 3
β’ And show you understand them
7/ Not giving away enough "free" material
It's counterintuitive:
The more you give away for free, the more likely people are to sign up and pay.
Ex: we took almost all our core frameworks from Ship 30 and put them into this free eBook for writers:
x.startwritingonline.com
It's counterintuitive:
The more you give away for free, the more likely people are to sign up and pay.
Ex: we took almost all our core frameworks from Ship 30 and put them into this free eBook for writers:
x.startwritingonline.com
People thought online courses were "dead" 10 years ago.
The truth is: this industry is just getting started.
So many smart, talented people are launching courses.
But their landing pages are costing them 6 figures+ in revenue.
Don't make these mistakes!!!
The truth is: this industry is just getting started.
So many smart, talented people are launching courses.
But their landing pages are costing them 6 figures+ in revenue.
Don't make these mistakes!!!
Copywriting is one way to earn a living as a writer.
But the most lucrative way to monetize your writing skills is with Ghostwriting:
β’ Land $5k-$10k clients
β’ Earn a dividend on your talents
β’ Get paid to learn & build your network
Here's how:
x.premiumghostwritingblueprint.com
But the most lucrative way to monetize your writing skills is with Ghostwriting:
β’ Land $5k-$10k clients
β’ Earn a dividend on your talents
β’ Get paid to learn & build your network
Here's how:
x.premiumghostwritingblueprint.com
Thatβs a wrap!
If you enjoyed this, then like and repost this thread (so you can find it again later).
Hereβs the link:
If you enjoyed this, then like and repost this thread (so you can find it again later).
Hereβs the link:
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