10 tips that’ll teach you more about copywriting than an $80,000 writing degree:
(I used these exact strategies to grow my business to $12,800,000):
(I used these exact strategies to grow my business to $12,800,000):
Write Headlines That Hijack Attention
8 out of 10 people will read your headline. Only 2 out of 10 will read the rest.
Spend 50% of your time crafting a magnetic headline.
"How I grew my community to 14M Users Without Spending $1 on Ads" - An irresistible headline.
8 out of 10 people will read your headline. Only 2 out of 10 will read the rest.
Spend 50% of your time crafting a magnetic headline.
"How I grew my community to 14M Users Without Spending $1 on Ads" - An irresistible headline.
Use the Rule of One
Don’t cram in countless selling points. Have a laser focus on a single, powerful idea that is:
• Easy to believe
• Easy to understand
• Interesting or unique
Unity beats variety.
Don’t cram in countless selling points. Have a laser focus on a single, powerful idea that is:
• Easy to believe
• Easy to understand
• Interesting or unique
Unity beats variety.
Use “You” and Make It About the Reader
Put yourself in the reader’s shoes and write things they care about.
"You deserve financial freedom. You can start your online business today."
Make it all about them.
Put yourself in the reader’s shoes and write things they care about.
"You deserve financial freedom. You can start your online business today."
Make it all about them.
Bring Your Copy to Life With Stories and Examples
Stories engage emotions and make your message unforgettable.
"I was $30K in debt, depressed, nearly ended my life. Then I discovered the power of copywriting."
A well-told story beats a wall of facts.
Stories engage emotions and make your message unforgettable.
"I was $30K in debt, depressed, nearly ended my life. Then I discovered the power of copywriting."
A well-told story beats a wall of facts.
Keep It Simple and Conversational
Write as you talk. Use short sentences. Avoid jargon.
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Leo Burnett
Simplicity is the ultimate sophistication.
Write as you talk. Use short sentences. Avoid jargon.
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Leo Burnett
Simplicity is the ultimate sophistication.
Boost Credibility With Social Proof and Testimonials
Let your happy customers do the selling for you.
"Founder OS helped me grow my business from $0 to $7M in my new SaaS business!" - Steve Gatena
Social proof is the ultimate persuasion tool. Leverage it.
Let your happy customers do the selling for you.
"Founder OS helped me grow my business from $0 to $7M in my new SaaS business!" - Steve Gatena
Social proof is the ultimate persuasion tool. Leverage it.
Inject Urgency With Scarcity and Deadlines
Fear of missing out is a powerful motivator.
"Only 10 spots left at this price! Offer ends at midnight."
Urgency triggers action. Use it ethically and effectively.
Fear of missing out is a powerful motivator.
"Only 10 spots left at this price! Offer ends at midnight."
Urgency triggers action. Use it ethically and effectively.
Multiply Your Copy’s Power With A/B Testing
Test different headlines, hooks, offers, and CTAs.
I test 10-20 headline variations for every major piece.
Small tweaks can lead to giant leaps in conversions. Always be testing.
Test different headlines, hooks, offers, and CTAs.
I test 10-20 headline variations for every major piece.
Small tweaks can lead to giant leaps in conversions. Always be testing.
Study the Copywriting Masters
Devour the works of David Ogilvy, Gary Halbert, and Claude Hopkins.
Hand-copy ads that captivate you. Deconstruct their structure, flow, and appeals.
"Good artists copy, great artists steal." - Pablo Picasso
Model the best to become the best.
Devour the works of David Ogilvy, Gary Halbert, and Claude Hopkins.
Hand-copy ads that captivate you. Deconstruct their structure, flow, and appeals.
"Good artists copy, great artists steal." - Pablo Picasso
Model the best to become the best.
Write Copy Every Single Day
Copywriting is a muscle. The more you flex it, the stronger it gets.
Set a daily writing goal. 500 words. 1000 words. Whatever stretches you.
"If you want to be a writer, you must do two things: read a lot and write a lot." - Stephen King
Copywriting is a muscle. The more you flex it, the stronger it gets.
Set a daily writing goal. 500 words. 1000 words. Whatever stretches you.
"If you want to be a writer, you must do two things: read a lot and write a lot." - Stephen King
Bonus: Infuse Your Copy With Personality
Don't be afraid to be bold, quirky, even polarizing.
A bland copy is a forgettable copy.
"The most powerful element in advertising is the truth." - Bill Bernbach
Authenticity attracts. Embrace yours.
Don't be afraid to be bold, quirky, even polarizing.
A bland copy is a forgettable copy.
"The most powerful element in advertising is the truth." - Bill Bernbach
Authenticity attracts. Embrace yours.
Leveraging these tips significantly improved my outcomes, and I'm confident they will boost yours too.
Implement one tip today.
Maybe it's nailing your next headline. Or sprinkling in more "you's".
The journey to great copywriting starts with a single word. Write on.
Implement one tip today.
Maybe it's nailing your next headline. Or sprinkling in more "you's".
The journey to great copywriting starts with a single word. Write on.
P.S. If you like proven systems, you'll love my weekly newsletter (it's free).
1 actionable tip to grow your online business.
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1 actionable tip to grow your online business.
Bonus: You’ll get my 50 Systems to Generate $1M Per Month Guide (worth $249) for free.
Join 107,000+ subscribers here:
founderos.com
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