Thomas Paine once said:
βAn army of principles can penetrate where an army of soldiers cannot.β
Here are 19 principles I swear by:
βAn army of principles can penetrate where an army of soldiers cannot.β
Here are 19 principles I swear by:
Whole Body Yes
When an opportunity arises, I check in with my head, heart, and gut. If even one of them is a "no," I decline.
I almost started an AI company that looked great on paper but felt off in my gut. Saying no led me to my true calling.
Trust your instincts.
When an opportunity arises, I check in with my head, heart, and gut. If even one of them is a "no," I decline.
I almost started an AI company that looked great on paper but felt off in my gut. Saying no led me to my true calling.
Trust your instincts.
80/20 Principle
Identify the 20% of activities driving 80% of my results and double down.
β’ Business: 20% of clients generate 80% of revenue. Nurture those relationships
β’ Life: 20% of experiences lead to 80% growth. Pursue epic adventures
Focus your energy where it counts.
Identify the 20% of activities driving 80% of my results and double down.
β’ Business: 20% of clients generate 80% of revenue. Nurture those relationships
β’ Life: 20% of experiences lead to 80% growth. Pursue epic adventures
Focus your energy where it counts.
Entrepreneurs Are Athletes
Treat your mind and body like a pro athlete would. My daily non-negotiables:
β’ Exercise
β’ Quality sleep
β’ Time in nature
β’ Healthy eating
Prioritize your health and well-being. You are your greatest asset.
Treat your mind and body like a pro athlete would. My daily non-negotiables:
β’ Exercise
β’ Quality sleep
β’ Time in nature
β’ Healthy eating
Prioritize your health and well-being. You are your greatest asset.
Systems Over Goals
Goals are good for setting direction, but systems are best for making progress.
I've implemented systems for every critical area - content creation, audience growth, sales, and hiring.
Fix the inputs, and the outputs will fix themselves.
Goals are good for setting direction, but systems are best for making progress.
I've implemented systems for every critical area - content creation, audience growth, sales, and hiring.
Fix the inputs, and the outputs will fix themselves.
Done is Better Than Perfect
Ship your product or content when it's 80% ready. Then, iterate based on real-world feedback.
When I launched my first company, Bitmaker, we started with an imperfect MVP.
Rapid learning cycles led to a 7-figure exit.
Progress > Perfect
Ship your product or content when it's 80% ready. Then, iterate based on real-world feedback.
When I launched my first company, Bitmaker, we started with an imperfect MVP.
Rapid learning cycles led to a 7-figure exit.
Progress > Perfect
Pursue Joy
Align work with your Ikigai - the intersection of what you love, what you excel at, what the world needs, and what you can be paid for.
Mine is helping founders automate their business and achieve freedom.
If you love what you are doing, you will be successful.
Align work with your Ikigai - the intersection of what you love, what you excel at, what the world needs, and what you can be paid for.
Mine is helping founders automate their business and achieve freedom.
If you love what you are doing, you will be successful.
Automate, Eliminate, Delegate
I set my target hourly rate and ruthlessly automate, eliminate, or delegate anything that falls below that threshold.
This frees me to focus on the tasks that energize me and deliver the most value.
Protect your creative energy at all costs.
I set my target hourly rate and ruthlessly automate, eliminate, or delegate anything that falls below that threshold.
This frees me to focus on the tasks that energize me and deliver the most value.
Protect your creative energy at all costs.
Prioritize Talent
β’ I surround myself with people I admire
β’ I hire talented individuals who are smart, hardworking, and possess integrity
This expands my sense of what's possible.
This is how Bill Campbell, the "Trillion Dollar Coach, built legendary teams.
β’ I surround myself with people I admire
β’ I hire talented individuals who are smart, hardworking, and possess integrity
This expands my sense of what's possible.
This is how Bill Campbell, the "Trillion Dollar Coach, built legendary teams.
Win Together
The most meaningful victories are those won with others.
At Founder OS, we rally around a shared mission. That alignment has powered our rapid growth as a team and as a company.
Collaborate, don't just coordinate.
The most meaningful victories are those won with others.
At Founder OS, we rally around a shared mission. That alignment has powered our rapid growth as a team and as a company.
Collaborate, don't just coordinate.
Nature is the Greatest Mentor
I spend time in nature to gain clarity, recharge, and reconnect with my essence.
Some of my most profound insights have come during hikes in Yosemite or walks on the beach.
Nature does not hurry, yet everything is accomplished.
I spend time in nature to gain clarity, recharge, and reconnect with my essence.
Some of my most profound insights have come during hikes in Yosemite or walks on the beach.
Nature does not hurry, yet everything is accomplished.
Symbiotic Success
Your business should fuel your dreams, not drain your soul.
Early in my career, I sacrificed my health and happiness for growth. Never again.
Now, my businesses are vehicles for joy and impact.
It's not hard to make decisions when you know your values.
Your business should fuel your dreams, not drain your soul.
Early in my career, I sacrificed my health and happiness for growth. Never again.
Now, my businesses are vehicles for joy and impact.
It's not hard to make decisions when you know your values.
Control the 4 Ws
β’ What you do
β’ When you do it
β’ Where you do it
β’ Who you do it with
I've built my businesses to operate without me, allowing me to travel the world. Freedom is the ultimate wealth.
β’ What you do
β’ When you do it
β’ Where you do it
β’ Who you do it with
I've built my businesses to operate without me, allowing me to travel the world. Freedom is the ultimate wealth.
Invest in Yourself
Your ROI is highest when you bet on your learning and growth.
I've spent over $680k on courses, coaching, and mentorship. And the ROI is 100x.
Upgrade your mind with books. Attend seminars. Hire coaches.
Never stop educating yourself.
Your ROI is highest when you bet on your learning and growth.
I've spent over $680k on courses, coaching, and mentorship. And the ROI is 100x.
Upgrade your mind with books. Attend seminars. Hire coaches.
Never stop educating yourself.
Build an Automated Empire
Engineer your business to run largely without you.
In my company, we've automated content creation, sales, analytics, and reporting
I step away for weeks while the business continues to thrive.
Automate your operations to expand your options.
Engineer your business to run largely without you.
In my company, we've automated content creation, sales, analytics, and reporting
I step away for weeks while the business continues to thrive.
Automate your operations to expand your options.
Craft Your Calling
Build a business around your zone of genius - the work that fascinates you and creates value.
I love helping founders scale their audience, brand, and revenue. So, I created Founder OS.
When you do what you love, it overflows into every area of your life.
Build a business around your zone of genius - the work that fascinates you and creates value.
I love helping founders scale their audience, brand, and revenue. So, I created Founder OS.
When you do what you love, it overflows into every area of your life.
Embrace Autopreneur Mindset
Shift your focus to what truly matters. I prioritize:
β’ Profit over revenue
β’ Organic content over paid ads
β’ Sustainable growth over growth at all costs
β’ Lean team of A-players over bloated headcount
Rewrite the rules to align with your values
Shift your focus to what truly matters. I prioritize:
β’ Profit over revenue
β’ Organic content over paid ads
β’ Sustainable growth over growth at all costs
β’ Lean team of A-players over bloated headcount
Rewrite the rules to align with your values
Create More Than You Consume
As an entrepreneur, I:
β’ Write daily
β’ Build constantly
β’ Share my ideas generously
Embrace your role as a creator, not just a consumer. Your creations are your legacy.
As an entrepreneur, I:
β’ Write daily
β’ Build constantly
β’ Share my ideas generously
Embrace your role as a creator, not just a consumer. Your creations are your legacy.
Move Fast and Learn
I adopt an agile, experimental approach in my business.
I like to launch quickly, gather data, and course-correct based on real-world insights.
Every "failure" is simply a learning opportunity in disguise.
I adopt an agile, experimental approach in my business.
I like to launch quickly, gather data, and course-correct based on real-world insights.
Every "failure" is simply a learning opportunity in disguise.
Pursue Mastery
I have committed to the perpetual path of refining my craft.
True mastery lies in falling in love with the process, not just the achievements.
Small, daily improvements compound over time to yield extraordinary results.
Become a lifelong student of your domain.
I have committed to the perpetual path of refining my craft.
True mastery lies in falling in love with the process, not just the achievements.
Small, daily improvements compound over time to yield extraordinary results.
Become a lifelong student of your domain.
Internalizing and living by these principles has transformed my life and business.
I focus on implementing them and getting 1% better each day.
And watch the compounding effect perform its magic.
I focus on implementing them and getting 1% better each day.
And watch the compounding effect perform its magic.
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