I’m so over it
I’m tired of watching people burn money with their garbage content
The reason your content sucks & doesn't drive any leads
Is because you don't know WHICH CONTENT ACTUALLY WORKS
In this post, I will break down EVERY CONTENT TYPE that generates my clients and I millions a year
Thread🧵:

First things first is to understand each content objective:
I’ve spoken about these so many damn times but I’ll break them down shortly for you here:
→ Authority content gets people to trust you
These can be testimonials, case studies, social proof, results, etc.
→ Technical content teaches people how to achieve a specific outcome
These are how-to’s, instructions, guides, etc — like this thread here for example.
→ Story-based content shows your audience you’re human
These are stories and life experiences you tell with a lesson or key takeaway at the end.
→ Business takes stand you out from the crowd
You don’t want to be just like everyone else.
People want to see that you have a strong business mind with authority.
Show your philosophy and opinions that establish uniqueness.

Here’s your funnel for each content objective:
Top of Funnel:
Authority Content + Story Content
Goal: Attract followers & build a presence and get recognized in the space
Middle of Funnel:
Business Takes + Technical Content + Story Content
Goal: Nurture followers & maintain authority status
Bottom of Funnel:
Authority based content to promote your offer and close deals
Goal: Promote your offer & stand out and become an authority

Now here’s the fun part: All 18 content types that actually convert traffic into cash.
1/ Value tweets
280 character tweet that answers a specific FAQ your audiences has or a piece of value
Do a few of these every day
2/ Mindmap breakdowns
Break down a specific roadmap-based strategy as a visual mindmap.
You can find my mindmaps in my newsletter.
3/ Lifestyle posts
Show your lifestyle and day-to-day life.
These are the behind-the-scenes into your life.
4/ Authority-based long forms
Use your proven results to create value.
The key here is to use an authoritative hook to provide value.
“I made $235,643 last month selling pdfs. Here’s how:”

5/ Drawn images
These are essentially the drawn out versions of your mindmap breakdowns.
You draw out a strategy/roadmap onto a board or piece of paper, take an aesthetic picture of it, and post.
6/ Transformational
Show your character development.
They wanna see the come up story; the rags to riches story.
Show people how you’ve changed over the years.
7/ Business takes & hot takes
Unpopular opinions that go against the grain.
A lot of people use these for engagement following.
Hot takes get eyes on your account and spurs emotion.
Make them opinionated.
8/ Visual image breakdowns
A long-form technical breakdown WITH a mindmap or visual image attached to it.

9/ Promotional hard sells
Post results, case studies, testimonials, etc. with a hard sell CTA (call to action).
10/ Technical long forms
Teach people the specific steps to achieve a certain outcome.
These are how-tos.
11/ Game Day Funnels
Offer personalized, custom-tailored value to people on the timeline.
Say you’re doing X service for free for Y amount of people people and prompt them comment or DM you.
12/ Midas
Flexing results, case studies, testimonials, etc. WITHOUT a CTA.
These FOMO people towards your product/service.

13/ (Raw) Rants
Unfiltered, edited rants where you talk in front of the camera.
14/ Story-based long form
Tell stories or personal experiences you’ve had in life or business with a lesson and key takeaway at the end.
15/ Series-based long forms
One of the reasons people follow you is for an exchange of predictable value or entertainment.
Series are a consecutive part 1-2-3-etc SERIES of you breaking down strategies.
Ex: ”Breaking down content strategies #13” ”Breaking down winning landing pages #6” ”Breaking down banger email copywriting #18”
16/ Video series breakdown
Same as the series breakdowns except you’re doing it in video format.

17/ Miro breakdowns
Similar to mindmap breakdowns, you’re creating videos breaking down overall strategies and roadmaps on a Miro board.
Promote within the Miro videos and show that you’re strategies actually work.
18/ Auto DMs
Give away massive amounts of free value or resources for free in exchange for engagement (Usually a like + comment “Keyword” + RT).
^Then you DM them the resource after they’ve met the engagement criteria.
You can set these up using software such as Hypefury to have it automated for you.

Content Strategy For The 4 Main Social Platforms
1/ Twitter
Less than 500 followers
Video breakdowns with a long-form tweet
Authority-based long-forms or threads
Story-based long forms or threads
Mindmap strategy breakdowns
500-5000 Followers
Video-based series breakdowns
Authority-based content
Promotional content
Story-based long-forms or threads
Value tweets to nurture
5000+ Followers
Business takes & hot takes
Video breakdowns with a long-form tweet
Technical threads or long-forms
Custom Funnels
Story-based long-form posts or threads
Mindmap strategy Breakdowns
Authority-based long-form posts or threads
2/ LinkedIn
Winning long forms from Twitter
Winning creative images from Twitter
Motivational/engagement screenshot from Twitter
Promotional tweet w/ massive value inside
3/ YouTube
Case Study Breakdowns
(Raw) Videos
Strategy & Roadmap Breakdowns
4/ Email Strategy
1-2 business takes per week
1 case study per week
1 technical email per week

Your strategy for adding 6 figures to your business in record time
Go to → mogulmedia.ca
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