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Look at this guy.
He’s a factory worker who became a millionaire as a fun social experiment.
Somehow at 24, he makes $10M a year without saying a word.
The story of Khaby Lame and what happened next:
He’s a factory worker who became a millionaire as a fun social experiment.
Somehow at 24, he makes $10M a year without saying a word.
The story of Khaby Lame and what happened next:
@KhabyLame and his family immigrated from Senegal to Italy seeking a better life.
He struggled with dyslexia and was rejected from schools.
During the pandemic, he lost his factory job and was forced to move back in with his family.
He struggled with dyslexia and was rejected from schools.
During the pandemic, he lost his factory job and was forced to move back in with his family.
20-year-old Khaby downloaded TikTok out of boredom in March 2020.
He started creating short, simple videos mocking overly complicated life hacks.
His silent, universally understandable humor struck a chord with his audience.
Bang! He went viral.
He started creating short, simple videos mocking overly complicated life hacks.
His silent, universally understandable humor struck a chord with his audience.
Bang! He went viral.
Khaby's genius formula:
• Videos are short, sweet, and easy to grasp
• Not speaking allows his content to transcend language barriers
• His relatable humor and expressive reactions resonate globally
In Khaby's own words:"My video is simple and easy. That's it. It's magic."
• Videos are short, sweet, and easy to grasp
• Not speaking allows his content to transcend language barriers
• His relatable humor and expressive reactions resonate globally
In Khaby's own words:"My video is simple and easy. That's it. It's magic."
Khaby grew from 0 to 150M+ followers in under 2 years
At first, only his dad & neighbor watched his videos.
But suddenly, his follower count exploded, making him one of the fastest-growing creators in history.
Now he's the 2nd most-followed TikToker with over 2.4B likes.
At first, only his dad & neighbor watched his videos.
But suddenly, his follower count exploded, making him one of the fastest-growing creators in history.
Now he's the 2nd most-followed TikToker with over 2.4B likes.
Khaby's global appeal attracts top brands like:
• Hugo Boss ($450K per post)
• Binance ($450K)
• NBA ($300K)
He reportedly makes up to $750K per sponsored post.
His income today is a far cry from his $1K/month factory job.
• Hugo Boss ($450K per post)
• Binance ($450K)
• NBA ($300K)
He reportedly makes up to $750K per sponsored post.
His income today is a far cry from his $1K/month factory job.
What gives Khaby the edge?
• Content appeals globally because it doesn't require speaking
• Massive following spanning North America, Europe, Asia, Middle East
• While other influencers are limited by language, Khaby's silent videos captivate all. See — no talking required:
• Content appeals globally because it doesn't require speaking
• Massive following spanning North America, Europe, Asia, Middle East
• While other influencers are limited by language, Khaby's silent videos captivate all. See — no talking required:
Khaby dreams of Hollywood and beyond.
Now, he spends 3 hrs/day studying English to pursue his dream of becoming an actor and director.
He premiered his directorial debut short film at a prestigious Italian film festival.
Khaby at Venice film festival:
Now, he spends 3 hrs/day studying English to pursue his dream of becoming an actor and director.
He premiered his directorial debut short film at a prestigious Italian film festival.
Khaby at Venice film festival:
What we can learn from Khaby:
• Consistency is key – keep creating even when no one's watching
• Find ways to appeal to a broad audience by transcending barriers
• Use your platform to pursue your wildest dreams
• You can make it big with just a phone and the internet
• Consistency is key – keep creating even when no one's watching
• Find ways to appeal to a broad audience by transcending barriers
• Use your platform to pursue your wildest dreams
• You can make it big with just a phone and the internet
The creator economy is a great equalizer.
Anyone from anywhere can make it massive.
Find your unique style. Stay consistent. Think universal.
And leverage the power of social media to change your life.
Anyone from anywhere can make it massive.
Find your unique style. Stay consistent. Think universal.
And leverage the power of social media to change your life.
P.S If you want to create viral content like this, we’re launching a FREE newsletter.
We will teach you how we generate 60M+ impressions per month for our clients.
Join the list today: thoughtleadr.ck.page
We will teach you how we generate 60M+ impressions per month for our clients.
Join the list today: thoughtleadr.ck.page
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