The BIGGEST mistake professionals are making with their content?
They’re pushing ideal clients to their competitors.
99% of you are doing that.
Your big competitors are growing.
And you’re stuck.
Here’s how to fix it with simple THINKING.
>>> A CopyThinking Thread 🧵<<<
They’re pushing ideal clients to their competitors.
99% of you are doing that.
Your big competitors are growing.
And you’re stuck.
Here’s how to fix it with simple THINKING.
>>> A CopyThinking Thread 🧵<<<
Yesterday I asked my audience this (image below).
And the answer I’m gonna give you is as relevant to ghostwriters…
As it is to copywriters. Or writers. Or coaches. Or ANYONE and everyone else.
Keep reading.
And the answer I’m gonna give you is as relevant to ghostwriters…
As it is to copywriters. Or writers. Or coaches. Or ANYONE and everyone else.
Keep reading.
Let’s take ghostwriters as an example and if you’re not one?
You’re intelligent enough to relate it to your niche.
Right?
So ghostwriters:
What do they tweet about?
Generally three topics:
• They show their writing expertise
• Give writing advice
• Talk about why you should get a ghostwriter.
But what does that do?
You’re intelligent enough to relate it to your niche.
Right?
So ghostwriters:
What do they tweet about?
Generally three topics:
• They show their writing expertise
• Give writing advice
• Talk about why you should get a ghostwriter.
But what does that do?
Let’s break it down:
• Showing their writing expertise.
They’re giving advice on writing. Thus attracting people who want to learn how to write.
Those people are DIY people. Not DFY people.
They take the tips and disappear to do it themselves.
Then…
• Showing their writing expertise.
They’re giving advice on writing. Thus attracting people who want to learn how to write.
Those people are DIY people. Not DFY people.
They take the tips and disappear to do it themselves.
Then…
• Giving writing advice.
They - again - attract writers.
Who learn a bit and then when they decide they want to buy something?
They go and buy from a big writing cohort or course.
NOT FROM YOU.
Given you’re not even selling a writing skill but offering a ghostwriting service.
Then…
They - again - attract writers.
Who learn a bit and then when they decide they want to buy something?
They go and buy from a big writing cohort or course.
NOT FROM YOU.
Given you’re not even selling a writing skill but offering a ghostwriting service.
Then…
• Talk about why you should get a ghostwriter.
You’re taking UNAWARE people who didn’t know that ghostwriters exist…
Or who didn’t fully understand that they NEED a ghostwriter…
And you’re pushing them to go research who the best (biggest) ghostwriters are.
And buy from them 😳
You’re taking UNAWARE people who didn’t know that ghostwriters exist…
Or who didn’t fully understand that they NEED a ghostwriter…
And you’re pushing them to go research who the best (biggest) ghostwriters are.
And buy from them 😳
So you see…
All you’re doing is pushing QUALIFIED traffic to your competitors.
Leaving you empty handed.
And that’s just life.
People with more authority and more social proof will always snatch clients from the smaller - talented creators.
So what should you do instead?
All you’re doing is pushing QUALIFIED traffic to your competitors.
Leaving you empty handed.
And that’s just life.
People with more authority and more social proof will always snatch clients from the smaller - talented creators.
So what should you do instead?
Focus on positioning and stop tweeting about any of those things.
I’ll show you some examples.
And again - these are examples for ghostwriters but they work the same way for any profession.
Here we go.
I’ll show you some examples.
And again - these are examples for ghostwriters but they work the same way for any profession.
Here we go.
Example #1: niche down on an audience.
Look at your best clients.
What’s the common denominator of the ones who:
• You liked working with the most
• You got the best results for
• Can pay you
• Have an URGENT need for your service?
For example…
Look at your best clients.
What’s the common denominator of the ones who:
• You liked working with the most
• You got the best results for
• Can pay you
• Have an URGENT need for your service?
For example…
Everyone is doing ghostwriting for marketers.
What about financial accounts?
Health accounts?
Bonus: if you have KNOWLEDGE in any additional fields other than marketing or writing?
Target THOSE people.
With a couple of pitfalls you should avoid:
What about financial accounts?
Health accounts?
Bonus: if you have KNOWLEDGE in any additional fields other than marketing or writing?
Target THOSE people.
With a couple of pitfalls you should avoid:
Pitfall 1: no money.
Don’t target people in markets who can’t afford you.
Pitfall 2: no audience.
Don’t target small markets (like Fortune 500 CEOs) UNLESS you have a reliable way to contact them.
You won’t get many of them organically from tweeting.
Makes sense?
Don’t target people in markets who can’t afford you.
Pitfall 2: no audience.
Don’t target small markets (like Fortune 500 CEOs) UNLESS you have a reliable way to contact them.
You won’t get many of them organically from tweeting.
Makes sense?
Example #2: niche down on SKILL.
You’re a ghostwriter. Big whoop. Everyone is.
But what’s a skill that you have that others DON’T?
Alternatively- what’s a skill you can acquire that others won’t?
Lemme show you some examples for skills:
You’re a ghostwriter. Big whoop. Everyone is.
But what’s a skill that you have that others DON’T?
Alternatively- what’s a skill you can acquire that others won’t?
Lemme show you some examples for skills:
Skill #1:
Market research.
What if you become the GOAT of researching your client’s audience?
And then…
Instead of tweeting about writing or ghostwriting you tweet about market research techniques.
In other words…
Market research.
What if you become the GOAT of researching your client’s audience?
And then…
Instead of tweeting about writing or ghostwriting you tweet about market research techniques.
In other words…
You attract people who struggle with understanding what they’re selling and to whom.
And then they come to you because you can better understand - and speak to - the audience that they want.
That’d set you apart and the big ghostwriters won’t be able to “steal” your clients.
Next…
And then they come to you because you can better understand - and speak to - the audience that they want.
That’d set you apart and the big ghostwriters won’t be able to “steal” your clients.
Next…
Skill #2:
Storytelling (for example).
All your content comes up as stories. And you talk about THAT.
Your audience sees how good you are and want to write stories like you.
They might go and try to buy a storytelling course. Not from you. That’s true.
But…
Storytelling (for example).
All your content comes up as stories. And you talk about THAT.
Your audience sees how good you are and want to write stories like you.
They might go and try to buy a storytelling course. Not from you. That’s true.
But…
A lot of them will want a DFY service.
And other ghostwriters who don’t position themselves as storytellers?
Won’t be able to get your clients.
Because your clients want SPECIFICALLY what you have.
Specifically.
Keyword.
Understand?
Now…
And other ghostwriters who don’t position themselves as storytellers?
Won’t be able to get your clients.
Because your clients want SPECIFICALLY what you have.
Specifically.
Keyword.
Understand?
Now…
You can develop or use any skill that you have that your competitors don’t.
That creates a “niche of one”.
AKA “category of one”.
Meaning?
Anyone who wants what you have can ONLY get it from you.
One example is CopyThinking. What I do. Where else will you get it other than ME?
Keep reading.
That creates a “niche of one”.
AKA “category of one”.
Meaning?
Anyone who wants what you have can ONLY get it from you.
One example is CopyThinking. What I do. Where else will you get it other than ME?
Keep reading.
Example #3: Combining niches.
Or in other words…
Combining two worlds that nobody else has combined before.
What if you were to go to a completely different platform…
And offered two skills that nobody else is?
Here’s one example…
Or in other words…
Combining two worlds that nobody else has combined before.
What if you were to go to a completely different platform…
And offered two skills that nobody else is?
Here’s one example…
What if you went on Instagram or TikTok and offered ghostwriting for video scripts…
But you also offered mentoring on how to deliver on video?
You’re solving two problems at once.
Now imagine your potential client who has two options:
But you also offered mentoring on how to deliver on video?
You’re solving two problems at once.
Now imagine your potential client who has two options:
Option 1: buy from you.
Option 2: buy from two people. One from a video performance coach. And another from a ghostwriting agency for scripts.
WHY THE HELL WOULD THEY PICK OPTION 2?
You’re right. They probably wouldn’t.
And this is how…
You…
My friend…
Option 2: buy from two people. One from a video performance coach. And another from a ghostwriting agency for scripts.
WHY THE HELL WOULD THEY PICK OPTION 2?
You’re right. They probably wouldn’t.
And this is how…
You…
My friend…
Stand out and stop pushing clients to your competitors.
Have something that they don’t have.
Talk about that.
Attract a specific audience that wants specifically what you have.
And you know what’ll happen then?
Magic…
Have something that they don’t have.
Talk about that.
Attract a specific audience that wants specifically what you have.
And you know what’ll happen then?
Magic…
You’ll start getting your competitor’s clients coming to you.
Your big competitors create awareness. You sell.
How beautiful would that be?
Now I’d be happy to answer any of your questions below and also…
Your big competitors create awareness. You sell.
How beautiful would that be?
Now I’d be happy to answer any of your questions below and also…
If you wanna learn the one skill that I’m best known for…
OUTthinking your competitors?
That’s what I do.
And I’ve taught almost 1,000 people who have joined my CopyThinking community to do the same.
Make sure join when we open doors if you’re interested.
Soon.
OUTthinking your competitors?
That’s what I do.
And I’ve taught almost 1,000 people who have joined my CopyThinking community to do the same.
Make sure join when we open doors if you’re interested.
Soon.
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