Romain Torres
Romain Torres

@rom1trs

6 Tweets 23 reads Jun 08, 2024
Bible Chat has entered the top 10 of the app store going from 0 to $4M ARR in months.
It's a masterclass in mobile growth.
Here's how they did it...
The team is based in Romania and they've been in the app business for 3 years.
They have made all sorts of apps, from reading apps to chat GPT wrapper, but none of them would take off...
...until they built this Bible Chat app, a chat GPT wrapper focused on the Bible Vertical.
The app took off in a couple of months!
1st technique: Same product, different branding!
Bible Chat is not so different from their previous product ChatMind.
Match group did the same thing wrapping the same Tinder apps with different brandings:
- BLK (Black singles)
- Chispa (Latino singles)
- Upward (Christian singles)
2nd technique: Find a winning TikTok format...
One of their video had 36M views
They then remade the exact same video and repeatedly made millions of additional views
3rd technique: Ads iterations
Bible chat has hundreds of iterations in the Meta Ads Library, they understood it's the key to scale profitably

Loading suggestions...