Is Starbucks scamming?
Recently I observed strange correlations between Starbucks cup sizes & calories. which looked like a scam, let me explain👇
( A thread )
Recently I observed strange correlations between Starbucks cup sizes & calories. which looked like a scam, let me explain👇
( A thread )
Starbucks’ drink sizes are a classic case of decoy pricing,
Grande (473ml) is 2X of Short (237ml), but the pricing of a Grande Cup would only be ~20% higher than Short Cup's price, It nudges customers to buy the bigger cup, as a value-for-money option
But ... 👇
2/n
Grande (473ml) is 2X of Short (237ml), but the pricing of a Grande Cup would only be ~20% higher than Short Cup's price, It nudges customers to buy the bigger cup, as a value-for-money option
But ... 👇
2/n
But ... the bigger Starbucks cup is NOT value for money, why?
I was at Starbucks recently, reading their menu when this caught my eye.👇
3/n
I was at Starbucks recently, reading their menu when this caught my eye.👇
3/n
Look at the Ginger Ale Cold Brew:
A tall cup (354ml) is 50% bigger than a Short cup (237ml). But the Tall cup has 141 calories, just 8% more than the Short cup’s 130 calories.
How’s that possible?
4/n
A tall cup (354ml) is 50% bigger than a Short cup (237ml). But the Tall cup has 141 calories, just 8% more than the Short cup’s 130 calories.
How’s that possible?
4/n
If the cup size increases, the calories must also go up in the same proportion. But it does not happen,
The Venti cup is 25% bigger than the Grande but has just 7% more calories.
5/n
The Venti cup is 25% bigger than the Grande but has just 7% more calories.
5/n
Maybe, with the cold brews calories work differently, but the phenomenon is the same for almost all other drinks too,
Check out Chai Tea Latte.
A Tall cup is 50% bigger than a Short cup but only has 17% more calories. Why the Calories do not match up with the cup sizes?
6/n
Check out Chai Tea Latte.
A Tall cup is 50% bigger than a Short cup but only has 17% more calories. Why the Calories do not match up with the cup sizes?
6/n
This is only possible when extra water/ ice fill the bigger cups, as water has zero calories.
Otherwise, the calories should increase proportionately with the cup size.
@Starbucks @StarbucksIndia explanation?
7/n
Otherwise, the calories should increase proportionately with the cup size.
@Starbucks @StarbucksIndia explanation?
7/n
You will find more interesting observations/opinions at @rishsamjain #JagrukJanta
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