Dominating the search engine is THE top priority for optimizing the 2 most important factors of your business:
Revenue & Reputation (R&R)
5 Things you NEED to rule the SERP:
Revenue & Reputation (R&R)
5 Things you NEED to rule the SERP:
#1 - Identify What You Want to Rank For
To rule the SERP, identify all the solutions your business offers and what pain points they solve.
Research the highest volume search queries for each and form your content strategy around this.
To rule the SERP, identify all the solutions your business offers and what pain points they solve.
Research the highest volume search queries for each and form your content strategy around this.
#2 - Thought Leadership on X & LinkedIn
Post DAILY. Tie back to the KWs, painpoints & solutions you identified in #1.
Include CTA (w/ UTM) to lead form on your site.
When people click through, your website & the posts themselves will also start ranking in the SERP.
Post DAILY. Tie back to the KWs, painpoints & solutions you identified in #1.
Include CTA (w/ UTM) to lead form on your site.
When people click through, your website & the posts themselves will also start ranking in the SERP.
#3 - YouTube Content
Written content is NOT enough.
Use it as the foundation to shoot videos that can be placed on YouTube, TikTok, and Instagram.
YouTube content ranks extremely well in the Google SERP (I wonder why 😂).
Use this to your advantage!
Written content is NOT enough.
Use it as the foundation to shoot videos that can be placed on YouTube, TikTok, and Instagram.
YouTube content ranks extremely well in the Google SERP (I wonder why 😂).
Use this to your advantage!
#4 - Written Content on Your Website
Post keyword-rich blog content on your site.
Be sure to tie blog content to specific relevant areas on your site.
This is a no-brainer and the easiest way to start increasing organic search traffic to your business for non-brand keywords.
Post keyword-rich blog content on your site.
Be sure to tie blog content to specific relevant areas on your site.
This is a no-brainer and the easiest way to start increasing organic search traffic to your business for non-brand keywords.
#5 - 3rd Party Validation / Press Mentions
If you want to be viewed as an "authority," you need to be featured as one on other domains.
Securing features in prominent publications like my recent feature in Fast Company will boost your domain authority & brand visibility.
If you want to be viewed as an "authority," you need to be featured as one on other domains.
Securing features in prominent publications like my recent feature in Fast Company will boost your domain authority & brand visibility.
#6 - Brand Keywords (Ind'l & Biz Name)
Routinely "Google" your personal name & your business name.
What's showing up on page 1?
Is it what you want to be known for?
If not, revisit your content strategy.
This is your REPUTATION!
It impacts revenue in both directions.
Routinely "Google" your personal name & your business name.
What's showing up on page 1?
Is it what you want to be known for?
If not, revisit your content strategy.
This is your REPUTATION!
It impacts revenue in both directions.
There is no greater ROI marketing activity than dominating the SERP.
If you want to increase your business's revenue & optimize its reputation: focus on content. Written, video, audio.
If you need help winning the SERP (& AIO), reach out!
bit.ly
If you want to increase your business's revenue & optimize its reputation: focus on content. Written, video, audio.
If you need help winning the SERP (& AIO), reach out!
bit.ly
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