The most underrated CEO in the world:
Tim Cook.
Steve Jobs built Apple from $5 billion to $350 billion.
Tim Cook took over in 2011 and grew it to over $3.4 trillion in just 12 years.
Here’s how he turned Apple into the most successful company in the world:
Tim Cook.
Steve Jobs built Apple from $5 billion to $350 billion.
Tim Cook took over in 2011 and grew it to over $3.4 trillion in just 12 years.
Here’s how he turned Apple into the most successful company in the world:
When Tim Cook became the CEO of Apple in 2011, it was worth $350 billion.
He’s often seen as the man who simply carried Jobs’ legacy.
But that couldn’t be further from the truth.
Tim Cook has taken Apple to heights that were unimaginable even during Jobs’ time.
He’s often seen as the man who simply carried Jobs’ legacy.
But that couldn’t be further from the truth.
Tim Cook has taken Apple to heights that were unimaginable even during Jobs’ time.
When he stepped into the role of CEO, the world was watching closely.
Following in the footsteps of a legend like Steve Jobs was no easy task.
Everyone doubted if he could keep Apple’s momentum.
The pressure was immense.
Following in the footsteps of a legend like Steve Jobs was no easy task.
Everyone doubted if he could keep Apple’s momentum.
The pressure was immense.
But here’s what most people don’t know:
Cook had been the quiet force behind Apple’s success for years.
He was the mastermind behind the company’s global supply chain, ensuring Apple met the surging demand for its product.
This had saved Apple billions before he became CEO.
Cook had been the quiet force behind Apple’s success for years.
He was the mastermind behind the company’s global supply chain, ensuring Apple met the surging demand for its product.
This had saved Apple billions before he became CEO.
The biggest difference between Steve Jobs and Tim Cook?
Their approach to product development.
Jobs was focused on a small number of products.
He believed in simplicity and clarity.
But Cook had a different idea.
Their approach to product development.
Jobs was focused on a small number of products.
He believed in simplicity and clarity.
But Cook had a different idea.
He didn’t want Apple to stick with what it was known for.
He expanded Apple’s product line and ecosystem.
He introduced several new product categories.
He expanded Apple’s product line and ecosystem.
He introduced several new product categories.
Apple launched the Apple Watch in 2015.
It’s now the best-selling wearable in the world.
The AirPods were released a year later.
Now they’re dominating the wireless earbud market.
It’s now the best-selling wearable in the world.
The AirPods were released a year later.
Now they’re dominating the wireless earbud market.
Let’s not forget about Apple’s iconic product: the iPhone.
Steve Jobs introduced the world to it.
Tim Cook turned it into a cultural phenomenon.
He added different models at various price points.
Steve Jobs introduced the world to it.
Tim Cook turned it into a cultural phenomenon.
He added different models at various price points.
This allows Apple to reach every possible customer in new launches.
With more options, they can choose the one that best fits their preferences and needs.
This strategy didn’t just sell more iPhones.
It made the iPhone the most popular smartphone globally.
With more options, they can choose the one that best fits their preferences and needs.
This strategy didn’t just sell more iPhones.
It made the iPhone the most popular smartphone globally.
But Cook didn’t stop at hardware.
He made a bold shift to services.
When Cook took over, Apple was mostly a hardware company.
Today, services like the App Store, Apple Music, and iCloud generate over $50 billion a year.
He made a bold shift to services.
When Cook took over, Apple was mostly a hardware company.
Today, services like the App Store, Apple Music, and iCloud generate over $50 billion a year.
This was a revolutionary move.
Many companies struggled when smartphone sales plateaued.
Not Apple.
By investing in these services, Apple became less dependent on hardware sales.
Many companies struggled when smartphone sales plateaued.
Not Apple.
By investing in these services, Apple became less dependent on hardware sales.
Tim Cook also created the biggest tech ecosystem in the world.
iPhone, Apple Watch, AirPods, MacBook, iPad.
And let’s not forget iCloud, iMessage, AirDrop, Apple Pay.
Each product connects with the others, creating a sticky web that keeps you within the Apple family.
iPhone, Apple Watch, AirPods, MacBook, iPad.
And let’s not forget iCloud, iMessage, AirDrop, Apple Pay.
Each product connects with the others, creating a sticky web that keeps you within the Apple family.
When you buy an Apple product, you’re buying a lifestyle.
Apple’s ecosystem is like a walled garden.
Enter inside, everything is nice, but it’s hard to walk away.
Switching to another brand feels like a hassle you’d rather avoid.
Apple’s ecosystem is like a walled garden.
Enter inside, everything is nice, but it’s hard to walk away.
Switching to another brand feels like a hassle you’d rather avoid.
Another area where Tim Cook excels is in financial management.
Apple became one of the most profitable companies in history.
This gave Apple the opportunity to:
• Acquire companies
• Develop new products
• Invest in new technology
Apple became one of the most profitable companies in history.
This gave Apple the opportunity to:
• Acquire companies
• Develop new products
• Invest in new technology
Since Tim Cook became CEO, Apple’s revenue more than tripled.
It went from $108 billion in 2011 to over $383 billion in 2023.
In 2018, it became the first U.S. company to reach a $1 trillion market cap.
In 2024, that value had tripled to around $3 trillion
It went from $108 billion in 2011 to over $383 billion in 2023.
In 2018, it became the first U.S. company to reach a $1 trillion market cap.
In 2024, that value had tripled to around $3 trillion
Steve Jobs built the foundation for Apple.
Tim Cook turned that foundation into an empire.
He may not have the same public persona as Jobs.
But his impact is equally significant.
He proved you don’t need to be a charismatic visionary to lead a company to greatness.
Tim Cook turned that foundation into an empire.
He may not have the same public persona as Jobs.
But his impact is equally significant.
He proved you don’t need to be a charismatic visionary to lead a company to greatness.
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Appreciate all the support.
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