7 Tweets 1 reads Sep 25, 2024
Samsung doing mass layoffs is result of its divisions losing shares to China & Taiwan across the board.
From below, 38% revenue from Mobile, 32.5% from memory & logic fab, 18% from consumer electronics & 11% from displays.
I will explore each segment & show how it is losing.
In all important smart phone mkt, Samsung still 1st globally, but down to just 18% mkt share in Q2.
2023Q4 was also very low.
Xiaomi & Vivo have gained against Samsung across Global South Countries.
HW has ate into Samsung's share in foldable phones.
Unlikely to turn around.
In display mkt, BOE & TCL has for the most part chased Samsung out of LCD mkt.
Now, Samsung's lead in AMOLED mkt also shrinking.
From Q1 & Q2, Samsung's mkt share shrunk to < 45% in total.
Combo of BOE, Vision, CSOT & Tianma have massively expanded to eat up shares vs 1 yr ago.
In advance logic node, it's rapidly falling behind TSMC as it has failed to win a major customer to its 3nm GAA process.
Most recently, it's withdrawing from Taylor plant idue to just 10-20% yield.
& it's facing onslaught of mature capacity out of China
businesskorea.co.kr
In consumer electronics, Samsung has seen its shares shrink from about 20% in much of 2010s to 17% in 2022 & now to 16% in 2023/2024.
Just as importantly, Chinese phone giants are also moving into smart TV & CEs now.
Samsung is likely facing a lot of pressure for hi-end stuff.
So when you look across its various divisions, nothing is going well. As it cuts some divisions by up to 30%, a lot of those ppl will end up w/ its Chinese competition.
China Inc is beating Korean Inc. No amt of industrial policy can change the huge gap in human capital.

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