Mark Zuckerberg just declared war on Apple.
In a shocking 3-hour conversation with Joe Rogan, he tore apart Apple's strategy:
"They haven't invented anything great in a while... they're just squeezing everyone."
Here's what Zuck had to say about Apple's strategy on JRE 🧵 x.com
In a shocking 3-hour conversation with Joe Rogan, he tore apart Apple's strategy:
"They haven't invented anything great in a while... they're just squeezing everyone."
Here's what Zuck had to say about Apple's strategy on JRE 🧵 x.com
First, some context:
Apple takes 30% of EVERY transaction that happens through their App Store.
Want to sell a $100 subscription? Apple takes $30.
But this isn't just about the money. There's a deeper strategy at play... x.com
Apple takes 30% of EVERY transaction that happens through their App Store.
Want to sell a $100 subscription? Apple takes $30.
But this isn't just about the money. There's a deeper strategy at play... x.com
"I'm not even sure they're selling more iPhones year over year at this point. I think the sales might actually be declining," Zuckerberg revealed.
Yet Apple's profits keep growing.
How? Through their ecosystem strategy.
Here's where it gets interesting: x.com
Yet Apple's profits keep growing.
How? Through their ecosystem strategy.
Here's where it gets interesting: x.com
Apple wraps every move in "privacy" and "security."
Take AirPods: They work seamlessly with iPhones because Apple created a special connection protocol.
But when other companies ask to use this protocol? Apple refuses.
Their excuse? "It would violate privacy." x.com
Take AirPods: They work seamlessly with iPhones because Apple created a special connection protocol.
But when other companies ask to use this protocol? Apple refuses.
Their excuse? "It would violate privacy." x.com
Zuckerberg revealed something specific:
Meta asked to use Apple's protocol for their Ray-Ban smart glasses.
Apple's response? They claimed the protocol wasn't secure enough for third parties.
"It's insecure because you didn't build any security into it," Zuck explained. x.com
Meta asked to use Apple's protocol for their Ray-Ban smart glasses.
Apple's response? They claimed the protocol wasn't secure enough for third parties.
"It's insecure because you didn't build any security into it," Zuck explained. x.com
A key part of Apple's strategy?
iMessage.
The "blue bubble vs. green bubble" dynamic has created social pressure, particularly among younger users.
This isn't just user preference - it's by design:
iMessage.
The "blue bubble vs. green bubble" dynamic has created social pressure, particularly among younger users.
This isn't just user preference - it's by design:
"They do this whole blue bubble green bubble thing," Zuck explained. "For kids, they basically embarrass you. If you don't have a blue bubble, you're not cool."
The result? A powerful social lock-in effect that keeps users in Apple's ecosystem.
But there's more to this story: x.com
The result? A powerful social lock-in effect that keeps users in Apple's ecosystem.
But there's more to this story: x.com
Zuckerberg did the math:
"I think we make like twice as much profit" without Apple's rules.
And that's just Meta. Think about all the small developers who can't even start businesses because of Apple's 30% tax. x.com
"I think we make like twice as much profit" without Apple's rules.
And that's just Meta. Think about all the small developers who can't even start businesses because of Apple's 30% tax. x.com
The ripple effects are significant:
• Startups face higher barriers to entry
• Competition becomes limited
• Development costs increase
• Users often pay more
And Apple's stance?
• Startups face higher barriers to entry
• Competition becomes limited
• Development costs increase
• Users often pay more
And Apple's stance?
They consistently emphasize privacy and security concerns.
But Zuckerberg argues these are often used as justification for business decisions.
The goal? Create an ecosystem that's difficult to leave.
Here's how deep this goes: x.com
But Zuckerberg argues these are often used as justification for business decisions.
The goal? Create an ecosystem that's difficult to leave.
Here's how deep this goes: x.com
Apple has built an integrated system:
• Photos synced to iCloud
• Calendar integration
• iMessage threads
• App purchases
• Family sharing
Each feature increases switching costs. But there's more:
• Photos synced to iCloud
• Calendar integration
• iMessage threads
• App purchases
• Family sharing
Each feature increases switching costs. But there's more:
The strategy has proven effective:
A large percentage of young Americans use iPhones.
Not just for technology or for features — but because of the social ecosystem Apple has built.
This reveals something crucial: x.com
A large percentage of young Americans use iPhones.
Not just for technology or for features — but because of the social ecosystem Apple has built.
This reveals something crucial: x.com
Apple's focus has shifted from pure product innovation to ecosystem development.
Recent major releases include:
• Watch (tethered to iPhone)
• AirPods (optimized for iPhone)
• Vision Pro ($3,500 headset)
Their strategy remains consistent:
Recent major releases include:
• Watch (tethered to iPhone)
• AirPods (optimized for iPhone)
• Vision Pro ($3,500 headset)
Their strategy remains consistent:
"If you just don't do a good job for like 10 years, eventually you're just going to get beat by someone," Zuckerberg explained.
The tech industry is too dynamic for any company to rest on its laurels.
Here's the silver lining... x.com
The tech industry is too dynamic for any company to rest on its laurels.
Here's the silver lining... x.com
Now, because of platforms like JRE, Zuck's able to voice his concerns on a global stage.
He can raise awareness — and bring about change.
We're seeing this more and more:
• Elon tweets hundreds of times per day
• Paul Graham regularly shares his thoughts
• Donald Trump won the election due to podcasts
This is the future of influence:
He can raise awareness — and bring about change.
We're seeing this more and more:
• Elon tweets hundreds of times per day
• Paul Graham regularly shares his thoughts
• Donald Trump won the election due to podcasts
This is the future of influence:
By sharing your insights online regularly, you build trust at scale.
You take back control from institutions.
And with an audience, EVERY business goal you have becomes 10x easier.
In a generation where any product can be built in hours with AI, a personal brand becomes your moat...
You take back control from institutions.
And with an audience, EVERY business goal you have becomes 10x easier.
In a generation where any product can be built in hours with AI, a personal brand becomes your moat...
A personal brand is this generation's real estate.
Either you consume content, and pay rent with your attention.
Or you create it and build an asset that'll compound for years.
The choice is yours: x.com
Either you consume content, and pay rent with your attention.
Or you create it and build an asset that'll compound for years.
The choice is yours: x.com
Founders: We’ll build your personal/company brand on 𝕏 (and beyond) without you lifting a finger.
To date, we've already helped 100+ founders get 3+ Billion combined views.
Interested in how we can do this for you? Book your free discovery call here: form.typeform.com
To date, we've already helped 100+ founders get 3+ Billion combined views.
Interested in how we can do this for you? Book your free discovery call here: form.typeform.com
Thanks for reading! A bit about me:
2 years ago, I cofounded @ThoughtleadrX — a premium personal branding agency for world-class founders, executives, and investors to dominate socials.
If you enjoyed this, hit "follow" for more breakdowns! x.com
2 years ago, I cofounded @ThoughtleadrX — a premium personal branding agency for world-class founders, executives, and investors to dominate socials.
If you enjoyed this, hit "follow" for more breakdowns! x.com
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