On-page SEO isn’t just for Google—it’s critical for Pinterest success too.
Here’s why:👇
Here’s why:👇
1. Pinterest crawls your pages.
Every time you link a pin to your website, Pinterest scans that page to evaluate its content.
What they’re looking for:
- KWs that match the pin.
- Relevance between the page and the pin topic.
💡 If your page doesn’t align, your pin’s ranking takes a hit.
Make sure your pin titles and descriptions match your page's title, headings, and body text.
Every time you link a pin to your website, Pinterest scans that page to evaluate its content.
What they’re looking for:
- KWs that match the pin.
- Relevance between the page and the pin topic.
💡 If your page doesn’t align, your pin’s ranking takes a hit.
Make sure your pin titles and descriptions match your page's title, headings, and body text.
2. Relevance is Pinterest’s golden rule.
Pinterest relies on specific text areas to understand your content:
- Title tags.
- Headings (like H1 and H2).
- Body text.
- URLs.
💡 Tip: Use the same keywords from your pin title in your page’s headline and body content.
Consistency = better rankings.
Pinterest relies on specific text areas to understand your content:
- Title tags.
- Headings (like H1 and H2).
- Body text.
- URLs.
💡 Tip: Use the same keywords from your pin title in your page’s headline and body content.
Consistency = better rankings.
3. Synonyms
If you’re creating multiple pins for the same page, mix it up.
Use synonyms to target more KWs without repeating yourself.
Example:
- Pin 1: "Cozy Winter Decor Ideas."
- Pin 2: "Winter Decor Ideas"
This expands your reach without losing relevance.
If you’re creating multiple pins for the same page, mix it up.
Use synonyms to target more KWs without repeating yourself.
Example:
- Pin 1: "Cozy Winter Decor Ideas."
- Pin 2: "Winter Decor Ideas"
This expands your reach without losing relevance.
4. What about pinned images?
Pinterest can detect whether your pinned image appears on the linked page.
While not a huge ranking factor, adding the image to your page boosts credibility.
💡 Best practice: Include every pinned image on its respective page for a seamless user experience.
Pinterest can detect whether your pinned image appears on the linked page.
While not a huge ranking factor, adding the image to your page boosts credibility.
💡 Best practice: Include every pinned image on its respective page for a seamless user experience.
5. Does page experience matter?
Here’s what we know:
- Pinterest might consider metrics like time on page or engagement (e.g., scrolling and tapping).
- Disruptive ads and slow-loading pages could hurt performance in the future.
💡 Optimize:
- Speed up your page load time.
- Limit intrusive pop-ups.
- Create clear, valuable content.
Here’s what we know:
- Pinterest might consider metrics like time on page or engagement (e.g., scrolling and tapping).
- Disruptive ads and slow-loading pages could hurt performance in the future.
💡 Optimize:
- Speed up your page load time.
- Limit intrusive pop-ups.
- Create clear, valuable content.
6. Don’t ignore user engagement signals.
While Pinterest doesn’t prioritize page quality as heavily as Google yet, the landscape is changing.
Pages with great UX will dominate rankings in the long run.
Focus on:
- Intuitive navigation.
- Visually appealing layouts.
- Easy-to-read fonts and responsive designs.
While Pinterest doesn’t prioritize page quality as heavily as Google yet, the landscape is changing.
Pages with great UX will dominate rankings in the long run.
Focus on:
- Intuitive navigation.
- Visually appealing layouts.
- Easy-to-read fonts and responsive designs.
Want to drive more clicks from Pinterest and boost your site revenue? 💸
I’m giving away my FREE Title & Description Templates that are highly optimized to boost your CTR.
Here’s what’s inside:
✅ 360+ templates for the biggest 24 niches
✅ Formats for info, inspo, & commercial pins
✅ My secret weapon: KW annotation template (I also like to call this "Pinterest SEO on steroids")
Grab it for FREE: nichegrownerd.com 🚀
I’m giving away my FREE Title & Description Templates that are highly optimized to boost your CTR.
Here’s what’s inside:
✅ 360+ templates for the biggest 24 niches
✅ Formats for info, inspo, & commercial pins
✅ My secret weapon: KW annotation template (I also like to call this "Pinterest SEO on steroids")
Grab it for FREE: nichegrownerd.com 🚀
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