Ash
Co-Founder & CMO of Obvi | Spent +$100M on Paid Ads | Built My Own Brand to $40M in 40 Months | Talk To Me on Mentorpass https://t.co/0fQP0VyAWy
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We spend a lot on Meta. Itβs over 90% of our ad budget. And weβve tested everything - from cost caps to account structure. One thing weβve found is an absolute must - creative vo...
We saw a pretty massive increase in ad efficiency in our latest round of creative testing. π All we did was replace "creator" sourced content with content sourced from our ACTUAL...
I mentioned after the iOS update, our CAC went from $30 to $93. β Embarrassing to say, we RARELY tested creative. After re-working our strategy I THOUGHT we needed to test 40-50...
You know how they say your net worth is only as good as your network? Well, I have to thank Twitter for surrounding me with quite literally the best of the best. I just wanted to...
I will die on this hill. π If you want to unleash the full potential of your brand... You NEED to build & cultivate a community. Here are my TOP 3 reasons why. π
Here's the 20+ app tech stack that we're using in 2023 to get past $50M in revenue and beyond. Let's Start With Our Favorites β‘οΈ Store: @ShopifyPlus App: @tapcart_app Credit Card...
Do you focus on building your site with your customers in mind? LTV starts with a rockstar customer experience and that's why we heavily tested things like our navigation menu....
π‘PRO TIP: A great way to improve LTV for any brand is to launch a new rendition or a supplemental product to your current lineup. We launched 26 products last year so here are 2 c...
HOT TAKE: More DTC brands need to get into retail! Leveraging Obviβs strong retail presence in our ad creative allows us to: π Improve Acquisition Costs For DTC π Increase Foot T...
I spent $795,127 on TikTok ads this year. π€― And this was single-handedly the BEST creative in our ad account. What's the secret? Letβs break down 4 reasons this ad crushed, so y...
6 months in the making and it's FINALLY hereπ€― @obviceo & I always toyed around with starting our own podcast but struggled on how to make it different. But I think we nailed it....
Struggling to come up with high-converting ad creative? I got you π€ Hereβs a breakdown of Obviβs TOP 5 creatives of Q3 Add these 5 ads to your swipe file to get ready for BFCM:...