I spent $795,127 on TikTok ads this year. 🤯
And this was single-handedly the BEST creative in our ad account.
What's the secret?
Let’s break down 4 reasons this ad crushed, so you can apply the learnings to make better video ads! 🧵👇
And this was single-handedly the BEST creative in our ad account.
What's the secret?
Let’s break down 4 reasons this ad crushed, so you can apply the learnings to make better video ads! 🧵👇
1\ Strong Hook🪝
"This is my secret to a non-bloated stomach & healthy gut"
Why do I like this?
1) Instead of calling out the user directly, the creator is talking about a "relatable" personal problem that she fixed.
2) Peaks interest for high thumbstop. "What is the secret?"
"This is my secret to a non-bloated stomach & healthy gut"
Why do I like this?
1) Instead of calling out the user directly, the creator is talking about a "relatable" personal problem that she fixed.
2) Peaks interest for high thumbstop. "What is the secret?"
2\ Fast Paced 💨
THIS is important.
There isn't a single frame/scene that is longer than 2-3 seconds.
The frame keeps changing and something new is constantly happening throughout the video.
This SIGNIFICANTLY helps improve watch times and retains users throughout the video.
THIS is important.
There isn't a single frame/scene that is longer than 2-3 seconds.
The frame keeps changing and something new is constantly happening throughout the video.
This SIGNIFICANTLY helps improve watch times and retains users throughout the video.
3\ Easy Flowing Story Telling 📖
The narrative walks the user through the entire journey.
1) Starts with a strong hook
2) Reveals the product
3) Lists the benefits
4) Showcases how to use the product
5) Honest review from creator
6) Product USPs
7) Creator Recommendation (CTA)
The narrative walks the user through the entire journey.
1) Starts with a strong hook
2) Reveals the product
3) Lists the benefits
4) Showcases how to use the product
5) Honest review from creator
6) Product USPs
7) Creator Recommendation (CTA)
4\ Perfect Audio/Visual Balance ⚖️
There are 3 variables that any high-performing ad needs.
1) Eye-Catching Visuals
2) Captions/Text Call Outs
3) Voiceovers
Using these 3 together allows the video to stimulate all senses for the user and keeps them engaged throughout!
There are 3 variables that any high-performing ad needs.
1) Eye-Catching Visuals
2) Captions/Text Call Outs
3) Voiceovers
Using these 3 together allows the video to stimulate all senses for the user and keeps them engaged throughout!
Take these 4 easy to implement tips and test them for your next ad!
If you like these breakdowns let me know by giving the 1st tweet a Like and a RT! ❤️
If you like these breakdowns let me know by giving the 1st tweet a Like and a RT! ❤️
Need more help with creative?
If you’re around ATX on November 2-3, the homies at @triplewhale are throwing the best creative marketing event of the year!
Great opportunity to get in the room with some of the top marketers in our industry!
More info!👇
triplewhale.com
If you’re around ATX on November 2-3, the homies at @triplewhale are throwing the best creative marketing event of the year!
Great opportunity to get in the room with some of the top marketers in our industry!
More info!👇
triplewhale.com
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