1/ I want to share a bit about Fox News, advertisers, revenue and accountability. Let me first start by saying that, Fox News is actually suffering quite severely on the advertise...

These assets targeted countries in the MENA region, including Turkey, Iran, Qatar, Bahrain, Sudan, Somalia, and Libya among others, with Facebook adverts meant to promote the netwo...

wink wink https://t.co/lMjMJchEJn

We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…?

With almost all of my ecom clients I work/worked with, 1 debate always arises at some point. Which is, whether it's better to display a discount directly on the product page vs. s...

Can't figure out why your ads started performing poorly? Try using the compare tool in Ads Manager. Select a bad vs good period. Then, look for the biggest increases in cost. R...

@TeamYouTube We’re a family channel. From this I understood that eventually our viewers will not get notifications and targeted ads... I fear that this is the end for us on YouTube...

(Friday at 2pm) Client: Can we launch some Labor Day ads ASAP? Me: I asked you guys last week and you told me you didn't want to run anything..... Client: Yeah we thought about...

Client: If you're at or below a $40 CPA you can scale as much as you want. Me: Awesome, sounds good. **Ads are launched and running for 3 days. Averaging $16 CPA.** Client: Actu...

Worried about audience overlap on your account? Don't be. This used to be a much bigger issue, but FB has done a good job to basically eliminate it. In this thread, I'll expla...

"What kind of cpc should I be getting?" This question often comes from beginners that don't have the right mind set. You shouldn't be thinking about cpc. You need to think about...

If you are running ads for an online store that sells multiple products, something you need to test are product specific lookalikes. A lot of times these lookalikes will perform b...

Have you ever noticed the pricing for popcorn at a movie theater? There is a reason why the large popcorn is always just a tiny bit more expensive than the medium. It's a highly...

July 4th Sale! $150 Off until the end of day on July 4th! There are only 10 discounts available. It will sell out. Good Luck. https://t.co/pwi2GkyeLa https://t.co/a2ggaAsFXB

When you are just starting out with FB ads, you are guaranteed to make mistakes. Especially when it comes to creating ads. So, here are some examples of good ads that you can use...

If you are wanting to get started or just starting with FB ads it's important to understand the two types of campaigns you'll be running. Which are Prospection (Cold) and Retarget...

If you are trying to sell a high competitive product, you’ll have a better chance of success if you angle that product to a specific niche. By focusing on a more specific product...

When you are just starting out with FB ads, you are guaranteed to make mistakes. Especially when it comes to creating ads. So, as I see bad ads I'll add them to the thread and pr...

I had someone send me a message recently telling me, he ran out of things to test on his campaign....... Which is ridiculous! Think about all the different variables involved in...

Are you struggling with FB ads? Stop wasting your money and time. Purchase FB Ads Crash Course to better understand FB ads. As well as the my go to ways to structure, test, opt...

Have you ever had an ad set go from being consistently profitable to performing really badly overnight? Of course you have, anyone who runs FB ads has experienced this. When this...

A lot of people run FB ads but I would bet you the majority of them can't explain how their Ad Auction works. It may seem confusing or intimidating at first, but when you break it...

A lot of people stop testing once they find a high performing creative. They're super excited with the results they're seeing and become complacent. Which is the opposite reactio...

I just finished reading ‘Ogilvy on Advertising’. After personally overseeing many frustrating marketing campaigns in 2018, this book hit me like a bolt of lightning and was easil...