Lenny Rachitsky
Lenny Rachitsky

@lennysan

26 Tweets 9 reads Oct 16, 2021
Seven ways to get attention for your product
Read on for 60+ examples ๐Ÿงต
Strategy 1: Create a viral video
Example: @goldieblox
youtube.com
Strategy 2: Launch a mini-product, or โ€œdropโ€
Example: @PartyRound Helpful VCs
Strategy 3: Run an enticing limited-time offer
Example: @Coinbase
Example: @CAH, $5 for nothing
vox.com
Example: @Fast $5 hoodie
Example: @CashApp, 99% off everything
Strategy 4: Coordinate an influencer-led promotion
Example: @Step and @charlidamelio
Strategy 5: Co-marketing
Example: @microacquire x @Pipe
Example: @MainStreet x @stripe
Strategy 6: Organize an exciting offline experience
Example: @Snapchat Spectacles vending machines
theverge.com
Example: @simulate Dino Nuggs Hunt
simulate.com
Strategy 7: Pick a fight
Example: @fanhouseapp x @Apple
Example: @salesforce x Siebel Systems
#he-hired-fake-protesters-to-disrupt-a-siebel-conference-and-drew-the-cops-in-1" target="_blank" rel="noopener" onclick="event.stopPropagation()">businessinsider.com
For so much more, including 40+ more examples, don't miss this week's epic guest-post by @abouelatta_ali
lennysnewsletter.com
And if you enjoy learning about early growth strategies, definitely subscribe to @abouelatta_ali's newsletter read.first1000.co

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