Skittles do a massive ‘woke’ marketing push every year.
It works.
I know this corner of twitter want to pretend otherwise but ‘get woke go broke’ isn’t true.
In fact the opposite is true for almost all mass-market products.
These rainbows = money.
It works.
I know this corner of twitter want to pretend otherwise but ‘get woke go broke’ isn’t true.
In fact the opposite is true for almost all mass-market products.
These rainbows = money.
This is probably just another social trend that will burn out in a few years.
But why not cash in now?
But why not cash in now?
‘Get woke go broke?’
A million people signed a petition as they where outraged at Target.
Their revenue has been increasing ever since.
Woke won.
Their revenue has been increasing ever since.
Woke won.
Salesforce ‘caved in to’ the ‘mob’ and banned most rifle manufacturers from their platform.
Revenue and user numbers continue to increase unabated.
Woke won.
Revenue and user numbers continue to increase unabated.
Woke won.
Does woke always work?
No.
Gillette’s famously bad-take marketing campaign saw a notable drop in sales.
This was probably because the advert was seen as directly attacking straight men, rather than coming across as supportive of ‘rainbow’ acceptance.
No.
Gillette’s famously bad-take marketing campaign saw a notable drop in sales.
This was probably because the advert was seen as directly attacking straight men, rather than coming across as supportive of ‘rainbow’ acceptance.
So what to take away from this?
Woke sells.
‘Caving into the mob’ sells.
Why?
Because the Rainbow Crowd will go out of their way to buy/support a brand which represents them.
Sort of like a reverse-boycott.
Just be careful that this isn’t directly attacking a core market.
Woke sells.
‘Caving into the mob’ sells.
Why?
Because the Rainbow Crowd will go out of their way to buy/support a brand which represents them.
Sort of like a reverse-boycott.
Just be careful that this isn’t directly attacking a core market.
Putting an LGBT rainbow flag on your Estore is more likely to make someone buy a product to ‘support the support’ than someone is to not buy from you because they disagree with your morals.
Why not try some Rainbow Marketing and see if a group anti-boycotts your brand?
Why not try some Rainbow Marketing and see if a group anti-boycotts your brand?
(Just to make clear- I don’t give a crap about your moral/political viewpoint on this. I’m in sales & marketing to make money, I only care about what works and what sells. My personal views are neither here nor there).
Great example here of Woke Marketing in action.
The brand is selling a story, and coffee drinking people in Toronto are clearly willing to pay an extra $3 a cup to be fed a BS story about an anarchist collective.
Genius stuff.
The brand is selling a story, and coffee drinking people in Toronto are clearly willing to pay an extra $3 a cup to be fed a BS story about an anarchist collective.
Genius stuff.
@DoctorAnarchist Saying that though I obviously have f-all idea about the Toronto small business/coffee market.
@wealthyplayboys @LianovMuhamed Thanks man 🙌
Easy to forget that marketing is supposed to be an objective profession.
Easy to forget that marketing is supposed to be an objective profession.
Gonna be some prime examples of ‘woke marketing’ tweeted out today.
Remember: they do it because it works.
Remember: they do it because it works.
1) Find a cheap generic product
2) Give it a branding nobody has thought of before, targeting a marketable segment
3) Wack up the mark up
4) Profit
As valid a strategy as any other.
2) Give it a branding nobody has thought of before, targeting a marketable segment
3) Wack up the mark up
4) Profit
As valid a strategy as any other.
This strategy is a perfect example of
‘Taking things too far’
‘Taking things too far’
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