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How financial services advertisements are the perfect example of Push & Pull sales/marketing. Quick thread: https://t.co/cIPVOwod0B
ANATOMY OF A CLOSE: A quick thread. Running down how I protected my price in a sale I made today. Numbers have been changed to keep anonymity. https://t.co/z4U0VmF9M8
Tonightβs ramble is about empathy in sales & marketing π https://t.co/PcIfd4lL67
Marketing: 4 reasons why this ad from 1908 is brilliant π https://t.co/jg3aTXXYq4
Skittles do a massive βwokeβ marketing push every year. It works. I know this corner of twitter want to pretend otherwise but βget woke go brokeβ isnβt true. In fact the opposit...
How a customer thinks: - Will this product make my pain better or worse? - Will this product give me peace of mind? - Does this product meet my practical requirements? - Will t...
Trick for quickly making friends and establishing personal connections: I started doing this after noticing the social habits of some cool Irish people I worked with. Seems to be...
The quicker you inform a customer of a problem, the smaller the problem becomes. People are surprisingly forgiving. When you try and obfuscate, and they smell bullshit, is when...
Phone Sales! Do you fear the dreaded hang-up? I've written about this topic a lot, so today's THREAD is going to focus on: Controlling the sale and keeping them hooked. Read o...
Reciprocity is far and away the most underrated sales technique. Humans have a DEEP psychological drive to return favours. It's how we came to trust each other to work on projec...
One crucial aspect of sales negotiation everyone forgets about: Empathy. You have to be able to put yourself in your customer's shoes. Read on for a [THREAD] about how to see t...
Thread- The 21 Most Common Sales Mistakesπ¨ Haven't done a thread in a while so this one's a banger! This is a list of the errors I see all the time- and some advice on how to fix...