Education
Writing
Business
Marketing
Storytelling
Copywriting
Content Creation
Content Marketing
Synthesis
Every founder needs to master these 4 writing skills:
• Copywriting
• Storytelling
• Synthesis
• Content marketing
Here's a quick lesson on each (with examples) 👇
• Copywriting
• Storytelling
• Synthesis
• Content marketing
Here's a quick lesson on each (with examples) 👇
✨ Copywriting
The art (and science) of selling through words.
It's the key to scaling your growth. One great ad can do the job of 100 salespeople.
Here's the lesson:
The art (and science) of selling through words.
It's the key to scaling your growth. One great ad can do the job of 100 salespeople.
Here's the lesson:
Know your ABC123's
A — Attention
B — Big idea
C — Why CARE?
1 — Solution
2 — Why YOU?
3 — Urgency
Map out your copy using this framework, then test variations to see which works best.
A — Attention
B — Big idea
C — Why CARE?
1 — Solution
2 — Why YOU?
3 — Urgency
Map out your copy using this framework, then test variations to see which works best.
Here's the power of copywriting in action (using a very similar framework):
✨ Storytelling
Humans are suckers for stories. It's in our DNA.
As a founder, you're also the Chief Storytelling Officer:
- Origin story
- Vision for the future
- Customer journey (aka why they should care)
But what separates a 'meh' story from a viral one?
Humans are suckers for stories. It's in our DNA.
As a founder, you're also the Chief Storytelling Officer:
- Origin story
- Vision for the future
- Customer journey (aka why they should care)
But what separates a 'meh' story from a viral one?
This is the most succinct and actionable advice on great storytelling:
From @shaanpuri (via @chrishlad)
From @shaanpuri (via @chrishlad)
@shaanpuri @chrishlad Great storytelling is not a "nice to have." It can change your entire business.
Example: @nathanbaugh27 shares how storytelling helped the US Navy boost recruitment by 500%:
Example: @nathanbaugh27 shares how storytelling helped the US Navy boost recruitment by 500%:
@shaanpuri @chrishlad @nathanbaugh27 ✨ Synthesis
The ability to simplify complex ideas.
"Clear writing is clear thinking; one cannot exist without the other." –William Zissner
The ability to simplify complex ideas.
"Clear writing is clear thinking; one cannot exist without the other." –William Zissner
@shaanpuri @chrishlad @nathanbaugh27 Synthesis is THE primary job of knowledge workers, and especially founders.
Here's how Amazon the world built a culture of expert synthesizers:
h/t @thatroblennon
Here's how Amazon the world built a culture of expert synthesizers:
h/t @thatroblennon
@shaanpuri @chrishlad @nathanbaugh27 @thatroblennon The secret to synthesis?
TIME.
It takes a lot of hard work to make complex ideas seem so simple.
@katebour is a great example:
TIME.
It takes a lot of hard work to make complex ideas seem so simple.
@katebour is a great example:
@shaanpuri @chrishlad @nathanbaugh27 @thatroblennon @KateBour ✨ Content marketing
Build an audience for your IDEAS, not just your products.
Think beyond your next customer, seek to attract:
- Amplifiers
- Attendees
@amandanat breaks it down beautifully:
Build an audience for your IDEAS, not just your products.
Think beyond your next customer, seek to attract:
- Amplifiers
- Attendees
@amandanat breaks it down beautifully:
@shaanpuri @chrishlad @nathanbaugh27 @thatroblennon @KateBour @amandanat The not-so-secret secret to content marketing?
Give away insanely valuable ideas.
@justinwelsh has built a career around this model.
He's probably generated $100M+ for his followers (while still doing well for himself):
Give away insanely valuable ideas.
@justinwelsh has built a career around this model.
He's probably generated $100M+ for his followers (while still doing well for himself):
@shaanpuri @chrishlad @nathanbaugh27 @thatroblennon @KateBour @amandanat @justinwelsh Writing is the ultimate tool for founders.
Now it's time to study these lessons and put them into action.
If you found this thread valuable, follow me @BenjaminPutano and RT the first tweet below:
Now it's time to study these lessons and put them into action.
If you found this thread valuable, follow me @BenjaminPutano and RT the first tweet below:
@shaanpuri @chrishlad @nathanbaugh27 @thatroblennon @KateBour @amandanat @justinwelsh But you won't become a better writer by reading Twitter threads.
You need PRACTICE and FEEDBACK.
Join the Great Founders Write cohort — the only writing course just for founders.
Starts June 15. Enroll by Friday for early-bird pricing 👇
greatfounderswrite.carrd.co
You need PRACTICE and FEEDBACK.
Join the Great Founders Write cohort — the only writing course just for founders.
Starts June 15. Enroll by Friday for early-bird pricing 👇
greatfounderswrite.carrd.co
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