I edited my friend's thread last week, and it's their best-performing share.
All I did was follow these 3 basic content writing fundamentals:
All I did was follow these 3 basic content writing fundamentals:
πΆ Answer intent right away
This way, the reader understands "why" what they're about to read matters.
Most tweets in a thread have a headline.
Your subheader should directly respond to it.
To get meta, in this tweet:
Header: πΆ Answer intent
Subhead: Bc 'why' sets context
This way, the reader understands "why" what they're about to read matters.
Most tweets in a thread have a headline.
Your subheader should directly respond to it.
To get meta, in this tweet:
Header: πΆ Answer intent
Subhead: Bc 'why' sets context
Context is key.
If you get straight to supplemental information, you'll confuse and lose attention.
Don't say: "Take a walk. I do this every day and I love it."
Do say: "Take a walk. Walking clears your mind."
THEN supplement your argument with details.
If you get straight to supplemental information, you'll confuse and lose attention.
Don't say: "Take a walk. I do this every day and I love it."
Do say: "Take a walk. Walking clears your mind."
THEN supplement your argument with details.
πΆ Supplement your argument
Supplemental details paint a relatable picture.
Make your argument more credible.
And allow you to share ideas.
E.g.
Header: πΆ Walk every day
Subhead: Because it clears your mind
Supplemental info: I walk for 1 hr every morning & binge podcasts
Supplemental details paint a relatable picture.
Make your argument more credible.
And allow you to share ideas.
E.g.
Header: πΆ Walk every day
Subhead: Because it clears your mind
Supplemental info: I walk for 1 hr every morning & binge podcasts
Supplemental info is the meat of your point.
If you start with it, you miss setting context.
If you skip it, you miss value adds (e.g. I walk & binge podcasts to get ideas for tweets).
It's where you show personality, give advice, and provide value.
The "how" to your "why".
If you start with it, you miss setting context.
If you skip it, you miss value adds (e.g. I walk & binge podcasts to get ideas for tweets).
It's where you show personality, give advice, and provide value.
The "how" to your "why".
πΆ Finish with takeaways
Takeaways close the loop.
So your points don't abruptly end.
E.g.
Header: πΆ Walk every day
Subhead: Because it clears your mind
Supplemental info: I walk for 1 hr every morning & binge podcasts
Takeaway: Schedule walks. Be consistent. Form a habit.
Takeaways close the loop.
So your points don't abruptly end.
E.g.
Header: πΆ Walk every day
Subhead: Because it clears your mind
Supplemental info: I walk for 1 hr every morning & binge podcasts
Takeaway: Schedule walks. Be consistent. Form a habit.
Takeaways incite action.
If you overlook them, you've missed your CTA.
CTAs go beyond clickable buttons.
In content, they're hints of empowerment.
Sprinkle them at the end of every point to inspire, engage, and help readers help themselves.
If you overlook them, you've missed your CTA.
CTAs go beyond clickable buttons.
In content, they're hints of empowerment.
Sprinkle them at the end of every point to inspire, engage, and help readers help themselves.
My friend's thread was great.
I simply reorganized it so each tweet followed this framework:
πΆ Answer intent right away
πΆ Supplement your argument
πΆ Finish with takeaways
Small tweaks like this make a big impact on flow.
I simply reorganized it so each tweet followed this framework:
πΆ Answer intent right away
πΆ Supplement your argument
πΆ Finish with takeaways
Small tweaks like this make a big impact on flow.
Everybody can become an engaging writer.
It's simply a matter of understanding basic principles and practicing every day.
Follow me @ericasmyname for more tips on how to improve your writing, editing, and content marketing game.
Retweet to share these tips far and wide β
It's simply a matter of understanding basic principles and practicing every day.
Follow me @ericasmyname for more tips on how to improve your writing, editing, and content marketing game.
Retweet to share these tips far and wide β
Hereβs the thread I edited, so you can see another example of these tips in action.
Sharing with permission from @camp_wealth:
Sharing with permission from @camp_wealth:
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