Erica Schneider
I share lessons on content writing & editing to β¬οΈ engagement & conversions | Edited 3M+ words | Head of Content @getgrizzle | Running on seltzer π€© π³οΈβπ
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Blanket advice sucks. "Invest in learning to write. You won't regret it." Umm... -What's so special about writing? -Why should I trust you? -How would I get started? Here's how...
I've been a professional writer for 5 years. These are the top 8 writing principles I live by to create best-in-class content:
The best writers master these 5 things:
One of the biggest mistakes I see when editing 2000+ words/day: Filler. Needless words create friction and harm readability. Here are 5 filler sentences (edited with changes exp...
Most people arenβt ready to buy on day 1. Especially in B2B. To stay top of mind, you need to plant persuasive seeds. Here's how to do that in content:
10 months ago, nobody knew who I was. Since I started sharing on social: -I've launched a killer side biz -Funneled tons of new biz to my agency -Added meaningful connections to...
I've edited 3+ million words in 5 years. "Step away for 12 hours, then edit" is elementary advice. Here's the 3-step process pros use to polish drafts to (near) perfection:
People make split-second decisions about what to engage with on social. -Whatβs in it for me? -Is this worth my time? -What will I learn? I've helped 100s of people write scroll-...
Anyone in the mood to hop on a space and ask me anything? 20+ people say yes Iβll start it up.
β Content β Software β Contents β Softwares These are uncountable nouns. They never get an βsβ. I see this mistake all the time. Once you know WHY itβs wrong youβll never make...
In 7 months, I've grown to 26K followers on Twitter & 9K on LinkedIn. No clickbait BS. No "Learn more in 2 mins than 4 years of Uni" No "99% of everybody sucks here's how to be i...
30 threads. A mega list of my top threads since I got serious about Twitter 6 months ago. It includes my best tips and advice on how to improve your content writing, editing, and...