The best writers master these 5 things:
1. Logical arguments
The best content compels readers to think, feel, nod along, & know what to do next.
To do this, it must be structured:
-Set the premise
-Support the claim
-Include a takeaway
You can't do that without:
-Topical knowledge
-Audience knowledge
-A POV/angle
The best content compels readers to think, feel, nod along, & know what to do next.
To do this, it must be structured:
-Set the premise
-Support the claim
-Include a takeaway
You can't do that without:
-Topical knowledge
-Audience knowledge
-A POV/angle
2. Narrative flow
Every sentence must move the reader from their current to desired state.
Impossible with:
-Fluff
-Redundancy
-Narrative gaps
-No 'why' or 'how'
-Misaligned intent
-No unique insights
Seamless narratives are easy to digest & go from A to C without skipping B.
Every sentence must move the reader from their current to desired state.
Impossible with:
-Fluff
-Redundancy
-Narrative gaps
-No 'why' or 'how'
-Misaligned intent
-No unique insights
Seamless narratives are easy to digest & go from A to C without skipping B.
3. Speaking to intent
Readers have jobs to be done.
Your story matters, but only in the context of how it helps readers.
Great writers:
-Speak to pain points to light up emotions
-Answer burning ?'s upfront
-Align content with the customer lifecycle stage
-Get prescriptive
Readers have jobs to be done.
Your story matters, but only in the context of how it helps readers.
Great writers:
-Speak to pain points to light up emotions
-Answer burning ?'s upfront
-Align content with the customer lifecycle stage
-Get prescriptive
4. Detailed research
The best writers are epic researchers.
Experience helps, but you don't need it if you can extract it.
Watch trends, conversations, & predictions. Read industry reports. Form opinions and make contrarian arguments.
Go beyond the basics to stand out.
The best writers are epic researchers.
Experience helps, but you don't need it if you can extract it.
Watch trends, conversations, & predictions. Read industry reports. Form opinions and make contrarian arguments.
Go beyond the basics to stand out.
5. Self-editing
Writing is a creative process. It's important to let go and let flow.
But editing sense-checks creativity against all of the above to ensure the final product is:
-Logical
-Structured
-Intent-driven
-Unique/compelling/helpful
-Friction-free
-Actionable
So key.
Writing is a creative process. It's important to let go and let flow.
But editing sense-checks creativity against all of the above to ensure the final product is:
-Logical
-Structured
-Intent-driven
-Unique/compelling/helpful
-Friction-free
-Actionable
So key.
To recap, if you want to stand out, master:
1. Logical arguments
2. Narrative flow
3. Speaking to intent
4. Detailed research
5. Self-editing
Bonus 6. Follow @ericasmyname for the best writing advice on this side of town.
1. Logical arguments
2. Narrative flow
3. Speaking to intent
4. Detailed research
5. Self-editing
Bonus 6. Follow @ericasmyname for the best writing advice on this side of town.
I hope you've found this thread helpful!
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BTW, I cover these (and much more) in detail in my social writing course with @ABetterJones.
Cohort 2 launches next Monday, January 30th!
If the pricing is prohibitive, please reach out.
maven.com
Cohort 2 launches next Monday, January 30th!
If the pricing is prohibitive, please reach out.
maven.com
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